Phocuswright and Socialbakers, a leading social media
analytics firm, collaborated to identify, organize and analyze the
Facebook presences of the world's largest travel brands.Together, we
organized 639 travel profiles into seven travel categories:
- Tourism boards (DMOs)
- Private lodging
- Other travel companies
This analysis accompanies Phocuswright's global industry survey (The State of Social Media in Travel) released in September 2014.