Report The State of Social Media in Travel: Facebook Travel Analytics with Socialbakers

The State of Social Media in Travel: Facebook Travel Analytics with Socialbakers

Published:
December 2014
Research Type:
Report

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Summary

Phocuswright and Socialbakers, a leading social media analytics firm, collaborated to identify, organize and analyze the Facebook presences of the world's largest travel brands.Together, we organized 639 travel profiles into seven travel categories:

  1. Airlines
  2. Hotels
  3. OTAs
  4. Tourism boards (DMOs)
  5. Metasearch
  6. Private lodging
  7. Other travel companies

This analysis accompanies Phocuswright's global industry survey (The State of Social Media in Travel) released in September 2014.

Analysts
Douglas Quinby
Douglas Quinby