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ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
ArticleGreen Travel Innovation Now (Yes, Now!)
Published: March 2023
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
ArticleRoad to 2030: The Future Travel Experience
Published: February 2022
The travel industry is due for significant change. The pace at which technological advancement unfolds...
ArticleConfronting Goliath: Big Tech Regulation and Travel
Published: October 2021
Big Tech has become a hot topic for debate, across all industries and dimensions of business. For the...
ReportU.S. Traveler Behavior: Must-Haves for Moving Forward
Published: September 2021
While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
ReportGen Z Travelers: A Breed of Their Own
Published: August 2021
Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
ArticleWill Privacy Restrictions Help Democratize Digital Marketing?
Published: December 2020
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
ArticleThe Accelerating Convergence of Voice, Visual Search and Mapping
Published: November 2020
The way consumers search for travel products and services is changing. Three types of technologies –...
ArticleThe Connected Trip: Are We There Yet?
Published: June 2020
For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...