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Technology has revolutionized retail. Consumers the world over are now just a few online clicks away from shopping and purchasing almost any product and service. The travel and tourism industry was one of the first sectors to make the online leap, putting a vast array of services within reach of a few simple clicks.As a result, there is no end of options available to help a consumer plan, shop for, and purchase travel between two airports, or between railway station X and railway station Y. Over the last decade, online travel agencies (OTA), airlines, rail and metasearch companies have made this process even simpler, more convenient and almost instantaneous. Yet, very few travelers begin and end their journeys at the airport or the station, and leisure trips often include multiple destinations and transfer points. For example, a leisure traveler visiting Athens and the Greek islands from the US would be faced with planning upward of 20 separate booking transactions including multiple ground transfers at various locations, air travel and ferry service. And this is further complicated with unfamiliar destinations.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Article
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Following a year in which leisure travel incidence finally surpassed pre-recession levels, the U.S. leisure travel market shifted into reverse in 2016. Overall leisure travel declined for most age groups, and international travel dipped as well. But despite the pullback, significant bright spots remained. This Spotlight examines the incidence of travel among U.S. adults, with a focus on trip frequency, length and overall travel spend.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Article
While travelers frequently fantasize about idyllic destinations, leisure travel encompasses many types of trips beyond the dream getaway. In 2016, U.S. travelers often ventured out with financial considerations in mind, and therefore opted to put off that dream vacation. This Spotlight explores U.S. travelers’ trip motivations and other factors that influence destination selection. It also provides fresh data on trip length, travel spend, travel party composition and more.Analysts: Cathy Walsh, Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Article
While 2015 was a banner year for U.S. leisure travel, in 2016 the purchase incidence dropped for some travel categories. With travelers taking fewer (and shorter) trips overall, most major travel products experienced a decline in purchases, though the lodging segment has remained strong. This Spotlight provides a detailed analysis of U.S. leisure travelers’ purchase patterns for all major travel segments: air, hotel, car rental, vacation packages, destination activities and cruises.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Tours & PackagesRegion: U.S. & CanadaResearch Type: Article
Australian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-three percent of Australian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Brazilian travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Thirty percent of Brazilian destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Asia PacificResearch Type: Infographic
Mexican travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Nineteen percent of Mexican destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: Latin AmericaResearch Type: Infographic
German travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty-two percent of German destination selectors saythey actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
U.K. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. Twenty percent of U.K. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopic: Destination & Activities MarketingRegion: EuropeResearch Type: Infographic
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. A quarter of U.S. destination selectors say they actively research new trips at least once a month; destinations and travel marketers need to consistently entice travelers to remain top of mind.Analyst: Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Infographic