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This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on the hotel, lodging and private accommodation segments. For those seeking a better understanding of this key travel sector, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Market Overview & Sizing, Consumer Trends, Social & SearchSegment: Hotels & LodgingRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Collection
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Hostels have long been identified with young travelers seeking a cheap place to lay their heads and, perhaps, the chance to socialize with other youthful adventurers. But while hostel travelers do tend to be budget-conscious, they also represent a desirable demographic, with significantly higher average annual trip spend and frequency that the overall travel population. And although hostels are among the least expensive lodging options available, the hostel segment is evolving to keep pace with a rapidly changing global travel market and rising consumer expectations.Analysts: Cathy Walsh, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
While hostels have long been associated with dorm-style accommodations catering to budget travelers, today’s hostels include a more diverse range of possibilities. Increasingly, hostels feature private rooms and hotel-like amenities, and some chains deliver an upscale experience to rival trendy hotels. And hostel travelers represent an appealing demographic; despite relatively low household income, their passion for travel drives more trips, longer stays and much higher overall spend than other segments. This report presents the findings from Phocuswright’s major research project on the global hostel market, highlighting segment characteristics, trends and opportunities for growth.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Felica Eisenbeis, Deepak JainTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Spain’s travel industry faces some challenges, most notably in the hotel segment, where private rentals pose a threat to traditional accommodations and competing destinations pressure Spanish hotels to work harder to attract travelers. Meanwhile, the country’s sole rail operator must contend with increased competition from low-cost airlines and the likely entry of other rail players into the market. This publication presents a high-level summary of the Spanish travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Lodging owners and managers face the daunting and daily task of demand management. This involves making and executing integrated pricing, distribution channel, inventory and marketing decisions. All must be made in dynamic markets, mindful of competitors’ positions and responses. Yet, very few owners and managers have access to integrated and sophisticated systems for that purpose or the trained staff to use them.Analyst: Bill CarrollTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Article
The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.Analyst: Lorraine SileoTopics: Market Overview & Sizing, MobileSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and beyond. This year we incorporate the views of our extended analyst team, who are industry experts in a range of areas. This paper features introductions to more in-depth discussions on these topics that will be published throughout the remainder of this year.Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm RoseTopic: Technology InnovationResearch Type: Report
In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides sizing and projections for Europe’s private accommodation landscape, and identifies the key players, trends and challenges that characterize the market.Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak JainTopics: Market Overview & Sizing, Consumer TrendsSegment: Hotels & LodgingRegion: EuropeResearch Type: Report