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This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on online travel agencies, metasearch companies and the battle for online bookings. For those seeking a better understanding of OTAs and other online intermediaries, we recommend this content as a great place to start.Analyst: Phocuswright AnalystsTopics: Consumer Trends, Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
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It’s been one of digital travel’s hottest topics, and with good reason: nearly half of U.S. travelers now use it to shop for flights and hotels. So Phocuswright partnered with data analytics firm Jumpshot to dig deep into travel metasearch and understand how the big players – KAYAK, trivago, TripAdvisor and Google – stack up across flights and hotels. Phocuswright analyst Alice Jong walks us through who’s up, who’s down, who delivers more referrals and more conversions. This extended data deck is now available exclusively to Phocuswright Research Subscribers and 2017 Phocuswright Conference Attendees.Analyst: Alice JongTopic: Consumer TrendsResearch Type: Report
Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of their demand acquisition strategy. While TripAdvisor currently leads the pack, competitors like Kayak and Trivago are closing the gap. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on desktop and mobile traffic for the leading metasearch sites in the U.S. Data includes monthly unique visitors for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Mobile and millennials have helped make metasearch one of the most popular choices for travel planning. They’ve also inspired shifts in the metasearch model itself. This spotlight provides a snapshot of the role of metasearch in the U.S. travel market, including the overall popularity of metasearch in travel planning, top metasearch brands, and the use of metasearch sites for travel booking.Analysts: Cathy Walsh, Mark Blutstein, Douglas QuinbyTopics: Social & Search, Technology InnovationSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Growth rates in the world of public online travel once again slowed in 2018, but remained in double-digit territory, rising more than twice as fast as the total global travel market. Collective gross bookings from 10 publicly reported companies across the globe rose 19% year over year (YoY). After tracking Ctrip’s ongoing yearly rise in anticipation, the Chinese OTA disclosed total gross booking figures for 2018 that indicate it has finally surpassed both Expedia and Booking, despite slower annual growth in Asia Pacific. Currencies rebounded in Europe but remained unstable in Latin America.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
Hotels and air have historically been the biggest pieces of OTA business, but 2018 kicked off with a flurry of activity around the less-talked-about segments like activities, packaging, rail and car. Public online travel companies made alignments and acquisitions, and rolled out technology and product enhancements, all in the name of offering a fuller plate of travel services. Meanwhile, currencies rebounded in some parts of the world but remained volatile in others. Collective gross bookings from 10 publicly reported companies rose 22% in the first half of 2018 (1H18).Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
Public online travel companies increasingly tried to be everything to everyone in the first half of 2017 (1H17), no longer satisfied with just sticking to the business of processing travel transactions or driving clicks. Eyes were on metasearch as newly public Trivago set off to pursue global ambitions, and Priceline’s Kayak gobbled up international players Momondo and Mundi. The biggest online travel agencies (OTAs) went full speed ahead integrating vacation rental options into their booking engines to keep their accommodation businesses competitive amidst private accommodations’ rising popularity. The online travel world remained resilient and optimistic as collective gross bookings by nine publicly reported companies rose.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesResearch Type: Report
Fueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition, global OTAs including Expedia, Booking.com/Agoda and Ctrip/Trip.com are expanding their footprint in the country, further helping to drive online bookings. Meanwhile, suppliers and intermediaries in Japan’s rail space are introducing new technology to transform rail distribution and deliver a seamless trip planning, booking and riding experience. This publication presents a high-level view of the Japanese travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Haruo Ushiba, Cathy Walsh, Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
Following major global consolidation in 2015, the OTA landscape further morphed in 2016, albeit at less unsettling levels. Ctrip acquired Skyscanner, MakeMyTrip and Ibibo Group merged, Webjet sold Zuji, and Trivago and Yatra went public. Brexit and attempted travel bans by the U.S. sent shockwaves around the globe, but these had seemingly little impact on OTA performance. Collective gross bookings by nine publicly reported OTAs rose 31% on the year. This report covers 2016 gross bookings, growth, and key developments and challenges for global OTAS and major travel intermediaries in the U.S., Europe and APAC regions.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, U.S. & CanadaResearch Type: Report
Improved performance for airlines – driven by a steady economy, increased traveler movement and the strengthening of local currencies – propelled the Australia-New Zealand travel market to grow a projected 5% in 2018. With online penetration of 44% in 2018, ANZ is one of the most mature online travel markets in Asia Pacific, though offline travel agencies remain a critical channel for complex leisure itineraries and packages in addition to business travelers. This report provides a top-level overview of the Australia-New Zealand travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Coney Dongre, Deepak Jain, Maggie RauchTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Asia PacificResearch Type: Report