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Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings were projected to climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This market sheet contains, in spreadsheet format, the sizing data published in Phocuswright's Europe Online Travel Overview 2018 report, with quick and easy access to 2016-2022 data on key travel markets, segments and distribution channels.Analysts: Coney Dongre, David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet
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Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This market sheet contains, in spreadsheet format, the sizing data published in Phocuswright's European Online Travel Overview Thirteenth Edition report, with quick and easy access to 2015-2021 data on key travel markets, segments and distribution channels.Analysts: Coney Dongre, David Juman, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Market Data Sheet
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings were projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. The European Online Travel Overview Twelfth Edition Market Sheet contains, in spreadsheet format, the major sizing data figures published in Phocuswright's European Online Travel Overview Twelfth Edition report, with quick and easy access to data on key travel markets, segments and distribution channels.Analysts: David Juman, Ralph Merten, Friederike WinkowskiTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Market Data Sheet
Slow but steady economic growth continues to provide a solid foundation for Europe’s travel market. Despite continuing terrorism fears and concerns over the implications of the U.K.’s exit from the EU, gross travel bookings are projected to hit new highs in 2016, with advances driven by online bookings – especially mobile. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Felica EisenbeisTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Italy is one of the world’s most popular travel destinations, with the vast majority of foreign visitors coming from nearby European nations. Italians themselves increasingly use the internet to book their travel, though the country’s aging population still relies heavily on a network of 9,000 traditional travel agencies and supplier call centers. This report provides a top-level overview of the Italian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Scandinavia is on the leading edge of global digital transformation, and strong internet and smartphone adoption have given the region (Sweden, Denmark and Norway) one of the world’s highest online travel penetration rates. Still offline channels play a key role in the market, as some Scandinavian travelers still prefer the human touch when making travel arrangements, especially in the hotel, car rental and traditional airline segments. This report provides a top-level overview of the Scandinavian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Rising consumer confidence and optimism in Italy – owing in part to a newly elected government – are fueling growth in the country’s travel industry. A record number of Italians vacationed with the country in summer 2018. At the same time, international investment and increased inbound tourism are driving strong gains in the hotel market, while the ailing air segment looks to rebound and reinvent itself. This publication presents a high-level summary of the Italian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Although Germany’s travel market is the largest in Europe, the country’s aging population often prefers more personalized travel planning, and offline transactions remain vital. Online penetration is climbing, however, and supplier-direct online channels are experiencing the fastest growth. This report provides a top-level overview of the German travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Linda Schmidt, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingRegion: EuropeResearch Type: Report