Hostels have long been identified with young travelers seeking a cheap place to lay their heads and, perhaps, the chance to socialize with other youthful adventurers. But while hostel travelers do tend to be budget-conscious, they also represent a desirable demographic, with significantly higher average annual trip spend and frequency that the overall travel population. And although hostels are among the least expensive lodging options available, the hostel segment is evolving to keep pace with a rapidly changing global travel market and rising consumer expectations.Analysts: Cathy Walsh, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
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Keeping up with the latest and greatest bright shiny object in digital marketing oftentimes feels like a race with no finish line. Making determinations on how much attention, time, resources, and actual budget to allocate to new advancements in digital marketing challenges any professional, even the savviest. With the pace of change and the pressures of competition, brands must weigh their decisions based on both where they think their consumers will be next and how much they want to be leaders versus followers in that space.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
No longer a nice-to-have, digital advertising – particularly for travel marketers – has become a must-have as part of virtually any annual strategy. As so much of the traveler experience now begins and ends online, to reach prospective buyers at the right place and time, travel marketers continue to re-allocate greater advertising budget to digital. Yet complexity and fast-changing technologies continue to plague digital advertising at-large, especially due to growing concerns over accurate measurement criteria, ad fraud, non-human website traffic, fake news, brand safety, and user-installed ad blocking software. Issues of trust and transparency have further compromised digital advertising.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
While hostels have long been associated with dorm-style accommodations catering to budget travelers, today’s hostels include a more diverse range of possibilities. Increasingly, hostels feature private rooms and hotel-like amenities, and some chains deliver an upscale experience to rival trendy hotels. And hostel travelers represent an appealing demographic; despite relatively low household income, their passion for travel drives more trips, longer stays and much higher overall spend than other segments. This report presents the findings from Phocuswright’s major research project on the global hostel market, highlighting segment characteristics, trends and opportunities for growth.Analysts: Douglas Quinby, Bing Liu, Cathy Walsh, Felica Eisenbeis, Deepak JainTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the June 30, 2016 webinar - in partnership with Hostelworld Group and Hostelling International - to explore the five trends that are driving transformation across the global hostel marketplace, including an in-depth discussion with three leaders in the hotel industry.Analyst: Douglas QuinbyTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Strong profitability has been dominating headlines in the U.S. aviation sector, which in 2014 had one of its most profitable years since the 1990s, and managed to carry that trend into 2015. But low fuel prices are a major factor keeping airlines in the black, letting them off the hook for slowing growth in passenger revenue. Meanwhile, low-cost-carriers continue to push beyond the traditional boundaries of LCCs, prompting some legacy carriers to create budget products on certain routes. After a nearly flat 2015, overall U.S. airline growth will remain in the low single digits through 2017.Analyst: Maggie RauchTopic: Market Overview & SizingSegment: AirRegion: U.S. & CanadaResearch Type: Report
Travel industry segments don’t come much more consolidated than car rental; in the U.S., three parent companies account for 95% of U.S. car rental revenue. Yet this mature market – large and slow-moving – all but cries out for innovation, just as a slew of disruptive upstarts promise to provide it. This report examines the major trends shaping the U.S. car rental market, including market sizing and projections through 2017, the rental and digital behavior of U.S. leisure and business travelers, and the impact of ride-hailing services on car rental use.Analysts: Robert Lovitt, Douglas Quinby, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Car Rental & Ground TransportationRegion: U.S. & CanadaResearch Type: Report
With relatively low online travel penetration and a population of more than 120 million, Mexico is a market of great untapped promise. The country has the world's 13th largest travel market in 2013, just behind Italy and Spain. Mexican airports transported over 55 million passengers in 2013, and despite concerns about personal safety related to inter-gang violence, international arrivals increased between 1H13 and 1H14.Analysts: Luke Bujarski, Colie HoffmanTopics: Market Overview & Sizing, Consumer Trends, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & Packages, Traditional Agencies & TMCsResearch Type: Report
Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs to evaluate their use of social media, tracks which social networks DMOs use and value, and offers insight into key goals, challenges, tools and techniques related to social media.Analysts: Cathy Walsh, Bing Liu, John DiStefano, Chetan Kapoor, Deepak Jain, Douglas QuinbyTopic: Social & SearchRegion: U.S. & CanadaResearch Type: Report