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Consolidation in Germany’s airline segment will contribute to a slight dip in gross travel bookings in 2018, after which the market is projected to establish a four-year upward trajectory. Buoyed by the country’s 90% internet penetration rate, Germany’s online travel market will flourish, and by 2022, online channels will capture more than half of all travel market revenue. This report provides current data, charts and analysis on the German travel market, with sizing and projections from 2016-2022.Analysts: Linda Schmidt, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
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The 2017 bankruptcy of Air Berlin continues to impact airline ticket prices and passenger traffic in Germany, as Eurowings, easyJet, Ryanair and Wizz Air have all looked to fill the market gap. Meanwhile, record-breaking overnight stays in the hotel segment have fueled robust growth, attracting an array of domestic and foreign investors. This publication presents a high-level summary of the German travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Linda Schmidt, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Although Germany’s travel market is the largest in Europe, the country’s aging population often prefers more personalized travel planning, and offline transactions remain vital. Online penetration is climbing, however, and supplier-direct online channels are experiencing the fastest growth. This report provides a top-level overview of the German travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Linda Schmidt, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Germany is Europe’s largest economy as well as its largest travel market. Supported by strong economic growth and rising consumer confidence, Germany’s travel market is projected to increase 3% in 2017. This report presents findings on the German leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Ralph Merten, David Juman, Karen Burka, Katrin BockTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
A winning combination of government investment, positive economic change and consumer affluence is leading the Middle East travel market into a period of strong growth. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2022, including distribution dynamics, technology trends shaping the market and more.Analysts: Shadi Kaddoura, Karen Burka, Mona FarajTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Tours & PackagesRegion: Middle East & AfricaResearch Type: Report
Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a cashless society bodes well for the region’s online travel market. Scandinavia’s three government-owned railways stand front and center in the travel market’s digital transformation, innovating around their digital services and Wi-Fi offerings. In the air segment, on the other hand, uncertainty surrounds Norwegian Air, which has been plagued by mounting debt and is a likely acquisition target for one or more larger carriers. This publication presents a high-level summary of the Scandinavian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel activities sector, examining how U.S. consumers view and engage with activities, and charts the activity provider and seller marketplace.Analysts: Alice Jong, Cathy WalshTopics: Destination & Activities Marketing, Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report