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Italy’s travel market is projected to climb 5-6% annually for the next several years, with online channels accounting for the biggest gains. Though suppliers and OTAs currently capture an equal portion of online bookings, the OTA share will slip in the coming years as suppliers step up their efforts to drive bookings to their direct channels. This report provides current data, charts and analysis on the Italian travel market, with sizing and projections from 2016-2022.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
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Rising consumer confidence and optimism in Italy – owing in part to a newly elected government – are fueling growth in the country’s travel industry. A record number of Italians vacationed with the country in summer 2018. At the same time, international investment and increased inbound tourism are driving strong gains in the hotel market, while the ailing air segment looks to rebound and reinvent itself. This publication presents a high-level summary of the Italian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Italy is one of the world’s most popular travel destinations, with the vast majority of foreign visitors coming from nearby European nations. Italians themselves increasingly use the internet to book their travel, though the country’s aging population still relies heavily on a network of 9,000 traditional travel agencies and supplier call centers. This report provides a top-level overview of the Italian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
After a flat 2016, in which growth was stymied by uncertain political and economic outlook, rising consumer confidence and a groundswell of foreign tourists will lift Italy’s gross travel bookings 3% in 2017. And though online bookings are expected to grow at more than double the overall market rate, offline bookings – and Italy’s 9,000 traditional travel agencies – continue to play a key role in the country’s travel market. This report presents findings on the Italian leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Despite a somewhat uncertain economic and political picture, Italy’s travel market is set to grow 4% in 2016, with similar annual increases projected through 2020. Both domestic travel and international arrivals are on the upswing, and more travelers than ever are turning to online channels – including mobile – to book their trips. This report presents findings on the Italian leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Italy’s key travel segments, distribution dynamics, market challenges and more.Analysts: Stanislas Feminier, David Juman, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report