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60 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportU.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape
Published: March 2025
Phocuswright’s U.S. Short-Term Rentals 2025: B2B Technology and Distribution Landscape is part of a...
Report
ReportU.S. Travel Agency Landscape 2024
Published: February 2025
U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
Report
ReportU.S Consumer Travel 2024: Lodging
Published: January 2025
Phocuswright’s U.S Consumer Travel 2024: Lodging provides a snapshot of American travelers’ recent...
Report
ReportU.S Consumer Travel 2024: Air
Published: December 2024
Phocuswright’s U.S Consumer Travel 2024: Air provides a snapshot of American travelers’ recent...
Report
News and Commentary from PhocusWire for social media
Lufthansa's AI assistant Swifty integrated into LINE messenger
Lufthansa Group customers in Japan will be able to book flights on select airlines in the LINE...
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How content creators help travel brands recruit new hires
Travel brands are using social media to recruit staff, but industry experts say that retaining talent...
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Holidu snaps up Clubrural in latest acquisition
Madrid, Spain-based Clubrural, which was founded in 1997, has a portfolio of 28,000 homes and...
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TikTok, Instagram, X: How travel startups use social media
Travel startups have been using social media as a marketing tool for some time now. But with an...
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With U.S. TikTok ban looming, how could travel brands be impacted?
Travel brands including Expedia, Booking.com, Airbnb, United Airlines, Hilton, Kayak and more use...
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Snapchat, Meta share how to use social media to engage travelers
During a panel at The Phocuswright Conference, participants discuss why AR and influencers are key for...
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How travel brands stay ahead on social media
Travel experts discuss the importance of travel brands staying agile in the social media arena as...
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How Destination Toronto developed its AI assistant 6ix
Destination Toronto unveiled its AI chatbot 6ix last year, and through the initiative, the DMO is...
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Travel marketing experts on Google's dominance in the face of AI
Technology including artificial intelligence, new players and other innovations are shaking up travel...
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Instagram moments boosting importance of travel experiences
While experiences continue to gain importance in travel planning, factors such as limited online...
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