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245 Results
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportGlobal Travel Market Report 2024
Published: July 2024
Phocuswright’s Global Travel Market Report 2024 provides comprehensive market sizing and projections...
Report
ReportMiddle East Travel Market Report 2023-2027
Published: July 2024
The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
Report
ReportItaly Consumer Travel Report 2024
Published: July 2024
Travelers in France are still value travel spend highly Despite economic challenges, travel and...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
.jpg?n=2980&tr=w-337%2Ch-257%2Cfo-auto "True Automated AI in Travel Is Coming")
ArticleTrue Automated AI in Travel Is Coming
Published: June 2024
The landscape of generative artificial intelligence (GenAI) has profoundly shifted since the debut of...
Article
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ReportSpain Consumer Travel Report 2024
Published: May 2024
This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the...
Report
.jpg?tr=w-337%2Ch-257%2Cfo-auto "Sustainability in Travel Report 2023")
ReportSustainability in Travel Report 2023
Published: November 2023
Phocuswright’s Sustainability in Travel Report 2023 is a comprehensive consumer research study focused...
Report
News and Commentary from PhocusWire for
Booking Holdings: AI visibility is up, but referrals stay under 1% of room nights
Traffic from LLMs accounts for less than 1% of Booking Holdings' room nights, CFO Ewout Steenbergen...
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13% is the number that explains why OTAs need hotels to keep working
This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials...
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U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door
The 2026 outlook is cautiously optimistic for the hotel sector.
Read More.jpg?tr=w-400%2Ch-300%2Cfo-auto "Germany sets a travel spending record—sustaining it won’t be simple")
Germany sets a travel spending record—sustaining it won’t be simple
Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth,...
Read More.jpg?tr=w-400%2Ch-300%2Cfo-auto "US car rental growth remains muted amid new pressures")
US car rental growth remains muted amid new pressures
Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's...
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U.K. travel distribution has reached equilibrium. Will it stay that way?
Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the...
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Wellness tourism hits $894B, with more growth ahead
Wellness tourism is at “the powerful intersection of two large and growing multi-trillion-dollar...
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Top-level takeaways on the Italy travel market
Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing...
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South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth
The market is one of contrasts: digital momentum and rising demand paired with ongoing infrastructure,...
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Why OTA share of experiences is so low
Douglas Quinby, the co-founder and CEO of Arival, shares some truth about sizing the global travel...
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