Travel continues to be central to people's lives

Throughout this pandemic, Phocuswright research has indicated that travel continues to be central to people's lives. A majority of the European and American travelers we surveyed recently say it's core to their identity.

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That does not mean things will go back to the way they were. Their expectations from suppliers, travel technology, fellow travelers, people that they interact with during the trip have changed. And the way they plan and book their travel, where they go and stay will be different. But, they're eager to get back on the road.

The above clip is an excerpt of a research presentation from Phocuswright Europe Online 2020, held earlier this month.

For more data and analysis referenced in this video, download the following reports:

U.K. Travel Market Update 2020
France Travel Market Update 2020
Germany Travel Market Update 2020

To unlock these reports, plus the entire Phocuswright research library for you and your company, subscribe to Open Access.