European Market Spotlight: Navigating Switzerland's Travel Market Complexities

European Market Spotlight: Navigating Switzerland's Travel Market Complexities Published July 2013 Analysts: Luke Bujarski, Stanislas Feminier

 

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Despite the unrelenting economic turmoil rocking much of Europe, Switzerland’s travel market remains strong. A buoyant economy, exceptionally low unemployment, and a high standard of living have helped sustain travel bookings. Swiss travel buyers, who continue to migrate to direct websites and online intermediaries, pushed online bookings up in 2012. This channel will keep up its double-digit growth through 2014.

  • Introduction
  • Methodology
  • Key Findings
  • Switzerland: Travel Market Size and Overview
  • Cultural Fragmentation Bad;
    • Other OTAs in Switzerland
  • Switzerland’s Airlines Court Customers Directly
    • Airline Activity Updates
    • easyJet Switzerland
  • Heavily Fragmented Hotel Market Moves Online
  • Swiss Online Rail Bookings Dominated by Operators
  • Swiss Car Rental Market Suffers From Expensive Franc
  • Tour Operators Face Uphill Battle as Consumers Shift to Direct Bookings
    • Online and Offline Tour Operators Kuoni
    • Hotelplan Group
    • Offline Travel Agencies
  • Sound Economy Supports Swiss Penchant for Domestic and International Travel
  • Future Outlook
US $650 
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