Amazon launched flights in India in May 2019. Big news? Definitely.
Amazon’s reentry into travel was much anticipated after its ill-fated effort to
build a hotel business in 2014. The mere size of the global travel market, $1.5
trillion in 2019, is too big to ignore. This travel launch fits right in with
Amazon’s mission of meeting the A to Z of customers’ shopping needs.
flight launch in India has raised some big questions: Why India? And is
this a signal of Amazon’s strategy to compete as the next global OTA?