Why Amazon’s Flight Launch in India Doesn’t Mean That Amazon Is the Next Big Global OTA
Amazon launched flights in India in May 2019. Big news? Definitely. Amazon’s reentry into travel was much anticipated after its ill-fated effort to build a hotel business in 2014. The mere size of the global travel market, $1.5 trillion in 2019, is too big to ignore. This travel launch fits right in with Amazon’s mission of meeting the A to Z of customers’ shopping needs.
But Amazon’s flight launch in India has raised some big questions: Why India? And is this a signal of Amazon’s strategy to compete as the next global OTA?
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