The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape.
Specific topics include:
Complete U.S. travel agency sizing through 2021
Profile of today's agency community, including corporate, leisure, home-based, cruise and more
Agents' shopping and booking behavior – sources of information, tools and devices used, top booking channels, etc.