U.S. Travel Agency Distribution Landscape 2016-2021

From “Survivor” to “The Bachelorette”

U.S. Travel Agency Distribution Landscape 2016-2021 Published November 2018 Analysts: Claudia Unger, Mary Pat Sullivan


US $995 
CA $1,310 • £777 • €901
FREE for Open Access Subscribers
Add to Cart
Research Type:

The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape.

Specific topics include:

  • Complete U.S. travel agency sizing through 2021
  • Profile of today's agency community, including corporate, leisure, home-based, cruise and more
  • Agents' shopping and booking behavior – sources of information, tools and devices used, top booking channels, etc.
  • Key trends and the future of the travel agent

  • Introduction
  • Research Methodology
    • Travel Agency Gross Sales Volume
    • Travel Agency Survey
    • Leisure/Corporate Segmentation
    • Differences from Phocuswright’s U.S. Online Travel Overview Seventeenth Edition
  • Key Findings
    • Size of the Market
    • Today’s Travel Agents
    • Technology: Yes, Please, When It Works!
    • Client’s Side
  • Market Sizing
  • Travel Agent Profiles and Segmentation
  • Shopping and Booking
  • Client Characteristics
  • A Glimpse into the Future
  • Appendix: Key Terms and Definitions
    • Travel Agency Types
    • Home-Based Agent Types
    • Agency Organizations
    • Travel Type
    • Packaged Travel
    • Travel Agency Terminology
  • Partners
  • Sponsors
US $995 
CA $1,310 • £777 • €901
FREE for Open Access Subscribers
Add to Cart