The Other Online Travel Agencies: The OTA Landscape Beyond the Big Four

Summary

The "Big Four" online travel agencies (OTAs) – Expedia, Priceline, Orbitz and Travelocity – get a lot of attention from the media, analysts and the industry at large. And with good reason. Besides the fact that three of the four are public companies,they represent a significant piece of the travel market and a whole lot of distribution for airlines, hotels and other suppliers.