Southeast Asia Travel Market Data Sheet 2022-2026

Summary

Strong demand characterized Southeast Asia’s exceptional market recovery in 2023. Marked as the first full year of travel post-COVID, gross bookings totaled $31.3 billion. Driven by a largely mobile-first market, online gross bookings have grown more quickly than the market overall and will continue to do so looking forward. While still lagging 2019 totals, 2024 should deliver a full recovery for most markets and segments. Relative to 2023, however, more moderate growth is expected for the rest of the forecast period.

This data sheet provides quick and easy access to updated Southeast Asia (Indonesia, Malaysia, Singapore, Thailand) travel market sizing data and projections from 2019-2026, including online and total markets, segments and major distribution channels. Much of the data included here is also featured in Phocuswright’s Southeast Asia Travel Market Report 2022-2026.