Scandinavian Online Travel Overview Twelfth Edition
The Scandinavian travel market (Denmark, Norway and Sweden) is proving resilient despite the economic unrest and terrorist threats that plague much of Europe. Travel gross bookings will increase €14.9 billion in 2016, and will expand 3% annually through 2020. While travel in these three Nordic countries is a study in contrasts, they share a strong penchant for the Internet, with a penetration average of 96% in each of these nations – and about four in five Scandinavians already use the Internet to research and book travel products and services.
Phocuswright's Scandinavia Online Travel Overview Twelfth Editionprovides data, analysis and insight into the Scandinavian travel industry, and projects future performance through 2020. The report covers Scandinavian travel market dynamics, and contains detailed information on all key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
- Size of the Scandinavian travel market
- Market forecasts through 2020
- Mobile bookings by segment
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies
Purchase Phocuswright's Scandinavian Online Travel Overview Twelfth Edition for a comprehensive picture of the Scandinavian online travel market, delivering data and analysis essential to any travel company competing in Europe.
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