Scandinavian Online Travel Overview Ninth Edition
Phocuswright's Scandinavian Online Travel Overview Ninth Edition provides data, analysis and insight into the Scandinavian travel industry, and projects future performance through 2015. The report covers Scandinavian travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Scandinavia's (Sweden, Norway and Denmark) economy continues to improve after unemployment rates peaked in 2010. High levels of disposable income and a strong labor market have helped ensure sustained consumption of travel services and products through 2013. Though the smallest of the European travel markets, Scandinavia leads the region in online travel penetration. Already tech-savvy travel consumers expect new and innovative digital platforms, which will help fuel strong online growth through 2015 as travelers embrace mobile travel offerings. By 2015, 62% of leisure and unmanaged business travel will be booked through online channels.
European Market Overview
Also included with Phocuswright's Scandinavian Online Travel Overview Ninth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2015 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail), as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective. The report also features mobile market sizing and forecasts, providing rich insight into the growing influence of smartphones and tablets.
Download Phocuswright's Scandinavian Online Travel Overview Ninth Edition for a complete analysis of the Scandinavian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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