As Japan climbs out of its post-tsunami slump, the demand for travel returns to its consumers, signaling an upturn in the overall travel market. In local currency, Japan's travel market growth outpaced China's – albeit by a small margin. Online penetration, however, still indicates a maturing market. Only one-third of all travel bookings in Japan were made online in 2013.
Phocuswright's Japan Online Travel Overview provides market sizing and forecasts for Japan's total and online leisure/unmanaged business travel markets from 2012-2016. In addition, the report discusses the key trends and developments shaping Japan's travel and tourism industry.
Report highlights include:
Phocuswright's Japan Online Travel Overview provides a comprehensive look at this unique and complex travel marketplace.
- Total market and online leisure/unmanaged business travel bookings for 2012-2016
- Bookings by major travel product segment – air, hotel rail and car rental – along with analysis of segment drivers and dynamics
- Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2016
- Analysis of the OTA landscape – local versus global players, business models and segment performance
- Impact of mobile, search, metasearch and social
- Key Findings
- Airlines: LCCs Make Quiet Debut
- Lodging: OTA Cash Cow Back on Its Feet
- Car Rental: Inching Upward
- Travel Agents and Tour Operators: Tinkering With Tradition
- Online Travel Agencies: Dominant Leaders
- Mobile Marketplace