Japan Online Travel Overview Seventh Edition

Japan Online Travel Overview Seventh Edition Published September 2014 Analysts: Deepak Jain, Haruo Ushiba, Chetan Kapoor, Maggie Rauch

 

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As Japan climbs out of its post-tsunami slump, the demand for travel returns to its consumers, signaling an upturn in the overall travel market. In local currency, Japan's travel market growth outpaced China's – albeit by a small margin. Online penetration, however, still indicates a maturing market. Only one-third of all travel bookings in Japan were made online in 2013.

Phocuswright's Japan Online Travel Overview provides market sizing and forecasts for Japan's total and online leisure/unmanaged business travel markets from 2012-2016. In addition, the report discusses the key trends and developments shaping Japan's travel and tourism industry.

Report highlights include:

  • Total market and online leisure/unmanaged business travel bookings for 2012-2016
  • Bookings by major travel product segment – air, hotel rail and car rental – along with analysis of segment drivers and dynamics
  • Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2016
  • Analysis of the OTA landscape – local versus global players, business models and segment performance
  • Impact of mobile, search, metasearch and social
Phocuswright's Japan Online Travel Overview provides a comprehensive look at this unique and complex travel marketplace.

Keywords:
  • Key Findings
  • Introduction
  • Methodology
  • Airlines: LCCs Make Quiet Debut
  • Lodging: OTA Cash Cow Back on Its Feet
  • Car Rental: Inching Upward
  • Travel Agents and Tour Operators: Tinkering With Tradition
  • Online Travel Agencies: Dominant Leaders
  • Mobile Marketplace
US $995 
CA $1,310 • £777 • €901
FREE for Open Access Subscribers
Add to Cart