Japan Online Travel Overview Seventh Edition

Summary

As Japan climbs out of its post-tsunami slump, the demand for travel returns to its consumers, signaling an upturn in the overall travel market. In local currency, Japan's travel market growth outpaced China's – albeit by a small margin. Online penetration, however, still indicates a maturing market. Only one-third of all travel bookings in Japan were made online in 2013.

Phocuswright's Japan Online Travel Overview provides market sizing and forecasts for Japan's total and online leisure/unmanaged business travel markets from 2012-2016. In addition, the report discusses the key trends and developments shaping Japan's travel and tourism industry.

Report highlights include:

• Total market and online leisure/unmanaged business travel bookings for 2012-2016
• Bookings by major travel product segment – air, hotel rail and car rental – along with analysis of segment drivers and dynamics
• Comparison of supplier-branded websites and online travel agencies (OTAs), including key players, bookings and projected growth rates through 2016
• Analysis of the OTA landscape – local versus global players, business models and segment performance
• Impact of mobile, search, metasearch and social