Italian Online Travel Overview Eighth Edition
SummaryPhocuswright's Italian Online Travel Overview Eighth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2014. The report covers Italian travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.
Despite the economic ups and downs of the past decade, Italy has a large travel market and remains one of the world’s most popular tourist destinations. Yet the country’s serious economic recession is taking a toll on domestic tourism, and all sectors will continue to feel the pinch of Europe’s financial crisis. With cost-conscious travelers seeking deals from OTAs and low-cost carrier websites, the online channel continues its growth trajectory. However, Italy’s total travel market shrank in 2012, and Phocuswright projects sluggish growth through 2014.
European Market Overview
Also included with Phocuswright's Italian Online Travel Overview Eighth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2014 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail.) as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.
Purchase Phocuswright's Italian Online Travel Overview Eighth Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.
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