Italian Online Travel Overview Eighth Edition

Italian Online Travel Overview Eighth Edition Published December 2012 Analysts: David Juman, Giancarlo Carniani

 

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Phocuswright's Italian Online Travel Overview Eighth Edition provides data, analysis and insight into the Italian travel industry, and projects future performance through 2014. The report covers Italian travel market dynamics, and contains detailed information on key segments, including air, hotel, car rental, rail, tour operators and online travel agencies.

Despite the economic ups and downs of the past decade, Italy has a large travel market and remains one of the world’s most popular tourist destinations. Yet the country’s serious economic recession is taking a toll on domestic tourism, and all sectors will continue to feel the pinch of Europe’s financial crisis. With cost-conscious travelers seeking deals from OTAs and low-cost carrier websites, the online channel continues its growth trajectory. However, Italy’s total travel market shrank in 2012, and Phocuswright projects sluggish growth through 2014.

European Market Overview
Also included with Phocuswright's Italian Online Travel Overview Eighth Edition is a summary of the entire European online travel marketplace. This section of the report contains data, analysis and projections through 2014 for key industry channels (OTAs, suppliers) and segments (air, hotel, car rental, tour operators and rail.) as well as major markets (France, Germany, the U.K., Italy, Spain and Scandinavia). This valuable overview provides robust European market intelligence that puts regional trends and performance in perspective.

Purchase Phocuswright's Italian Online Travel Overview Eighth Edition for a complete analysis of the Italian online travel space, including market sizing, key suppliers and intermediaries, trends and projections.

Also Available:
Full European Report
France
Germany
Scandinavia
Spain
U.K.

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Keywords:
  • The European Online Travel Overview
    • Key Findings
    • Overview
    • European Online Travel Market
    • Key Markets
    • Other Markets
    • Suppliers
      • Airlines
        • Traditional Airlines
        • Low-Cost Carriers
      • Hotels
      • Rail
      • Car Rental
      • Tour Operators
    • Online Travel Agencies
    • Other Key Online Trends
      • Mobile
      • Metasearch
  • The Italian Online Travel Overview
    • Overview
    • Key Findings
    • Size of the Market
    • Suppliers
      • Airlines
      • Traditional Airlines
        • Alitalia
        • Meridiana fly
      • Low-Cost Carriers
        • Wind Jet
        • Blue Panorama Airlines/Blu-Express
    • Hotels
      • Best Western Italia
      • Sub-Section
      • Accor Hotels
      • AtaHotels
      • NH Hoteles
      • Una Hotels & Resorts
      • Boscolo Hotels
      • Starhotels
    • Rail
      • Trenitalia
    • Car Rental
    • Tour Operators
      • Alpitour
      • Eden Viaggi
      • Valtur
      • Veratour
      • I Grandi Viaggi
    • Online Travel Agencies
      • Priceline/Booking.com
      • Expedia/Venere
      • Odigeo/eDreams
      • Nontransactional Sites
    • Conclusion

Phocuswright's European Online Travel Overview Eighth Edition presents the findings from proprietary research conducted in 2012 on the European leisure and unmanaged business online travel markets. This effort was undertaken as a multipart project to assess the European travel market as a whole, and includes in-depth analyses of six individual European markets: France, Germany, the U.K. (including Northern Ireland), Italy, Spain and Scandinavia.

To evaluate the markets, Phocuswright interviewed executives from over 90 Europe-based airlines, hotels, tour operators, rail companies, OTAs, traditional travel agencies and travel technology companies. European estimates and projections include the first 15 European Union (EU) countries, as well as Switzerland and Norway.

Unless otherwise indicated, all Internet sales are based on gross bookings – that is, the total transaction value of the products sold online in Europe – for leisure and unmanaged business travel sites (i.e., consumer-facing websites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). They also include sales from non-EU travel suppliers that are transacted via EU-based OTAs. Corporate online booking systems such as Sabre GetThere and Amadeus e-Travel are excluded from this analysis.

All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, web traffic results, economic indicators, market trends and Phocuswright analysis.

Phocuswright distribution channel estimates and projections are based on the local market results of pan-European OTAs, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2010-2011 and projected for 2012-2014. In Figures, totals may not always add to 100% due to rounding. Non-hospitality suppliers' online sales are assigned to the market in which the supplier is headquartered. For example, all online business generated by Lufthansa worldwide is associated with Germany, while all Air France-KLM online revenue is associated with France. IAG airlines (British Airways and Iberia) are an exception, as their figures are reported individually. Hospitality suppliers' gross bookings are based on revenues generated by properties in the country source market. Room revenue for hotels and guesthouse/bed and breakfast establishments are included. Tour operator sales are assigned to their respective source markets. For example, TUI Travel's U.K. online sales are assigned to the U.K. market and Thomas Cook's German online sales are assigned to the German market.

Total market calculations exclude OTA gross bookings as well as a portion of tour operator gross bookings – these excluded bookings are assigned under supplier segments (e.g., airline, hotel).

All currencies are in euros (€) unless otherwise indicated (as in the U.K. chapter) and converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agency" refers to principally offline travel agencies.

US $746 
CA $983 • £583 • €676
FREE for Open Access Subscribers
Add to Cart