European Online Travel Overview Eighth Edition
Plagued by a relentless threat of economic meltdown, Europeans have grappled with momentous issues in 2012. Anxiety is high, confidence is low, and the debate over how to pull the European Union out of fiscal crisis rages on. While the European travel market has continued its feeble climb despite the uncertainty, momentum is flagging, with overall travel growth in 2012 expected to be half what it was the previous year. Yet online penetration continues to rise, and Europe's online travel market has sustained double-digit growth as consumers increasingly seek bargains online.
Phocuswright's European Online Travel Overview Eighth Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2014. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights key trends for all major travel segments, including air, hotel, car rental, tour operators and rail.
- Size of the European travel market* and six individual country markets
- Market forecasts through 2014
- Distribution patterns by segment and channel
- In-depth analysis of all major travel supplier segments
- Trends among key travel companies
Phocuswright's European Online Travel Overview Eighth Edition provides a comprehensive picture of the European online travel market, delivering data and analysis essential to any travel company competing in Europe.
* Includes EU15 plus Switzerland and Norway
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