China Travel Market Data Sheet 2022-2026

Summary

China’s tourism market has suffered greatly over the past three years, almost entirely due to COVID-19 and the nation’s strict lockdown policies. While travel economies worldwide were rebuilding in 2022, China remained closed due to the government’s COVID-Zero initiative. However, with a widespread re-opening beginning in January 2023, the future looks promising; 2023 and onward are projected to feature robust growth. While travel gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries, and consumers’ passion for travel.

This data sheet provides quick and easy access to updated China travel market sizing data and projections from 2019-2026, including online and total markets, segments and major distribution channels. Much of the data included here, along with expanded analysis, is also featured in Phocuswright’s China Travel Market Report 2022-2026.