Australia-New Zealand Online Travel Overview Ninth Edition

Australia-New Zealand Online Travel Overview Ninth Edition Published September 2016 Analysts: Chetan Kapoor, Coney Dongre, Vera Lye, Deepak Jain, Maggie Rauch


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Australia and New Zealand's (ANZ's) economies are recovering despite challenging times – unemployment is down in both countries and in Australia demand is up. For Australia, confidence in tourism continues; inbound and outbound travel is climbing steadily. 2015 signaled the end of dire times for the New Zealand travel market. The country reached record numbers for visitor arrivals and spend increased. The total travel market in Australia – New Zealand will grow ahead of GDP through 2020.  

Phocuswright's Australia-New Zealand Online Travel Overview Ninth Edition presents market sizing and projections for ANZ's total and online leisure and unmanaged business travel markets from 2014 – 2020. The report also provides a detailed analysis of trends and dynamics within the ANZ travel market.   

Highlights include:  

  • Total market and online leisure/unmanaged business travel bookings for 2014 – 2020
  • Analysis of major travel product segments – air, hotel and car rental
  • Comparison of supplier-branded websites and online travel agencies (OTAs), including bookings and projected growth rates through 2020
  • Discussion of the OTA landscape, including key players, recent developments, and how they find opportunity in a mature market  

Purchase Phocuswright's Australia-New Zealand Online Travel Overview Ninth Edition for the insight and analysis your company needs to succeed in this market.

Phocuswright's Australia-New Zealand Online Travel Overview Ninth Edition presents market sizing and projections for the Australian and New Zealand total and online leisure/unmanaged business travel markets for 2014-2020. Figures for 2014-2015 are based on actual company results, with select projections for 2015. Market sizing for 2016-2020 is based on projections. Estimates and projections are for gross bookings – the retail value of travel sold after cancellations.

Airline and rail sizing includes passenger ticket revenues and excludes revenue from freight, ancillary sales and  cancellation charges.

Hotel figures are based on room revenue, excluding food and beverage. 

Market sizing is presented in both local currency – Australian dollars (A$) - and in U.S. dollars (US$). Local currency is converted at the average rate for the period represented.

All figures have been adjusted from fiscal year to calendar year and may differ from actual data reported by companies. Totals in charts may not always equal 100% due to rounding. 

Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Qantas' passenger revenue is attributed to Australia. Hotel and car rental sizing are attributed to the physical location of the property and the rental pickup.

Both leisure and unmanaged business travel services are included in online travel market sizing and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel.

Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis.

This report does include corporate travel bookings in the total travel market figures and in the total revenue for each segment. However, it does not directly address size and dynamics of the corporate travel market, except to the extent that they shape key trends in the size and development of the total and online travel markets. Some corporate
bookings made through leisure channels, such as OTAs and supplier websites, may be included in online totals because of the difficulty in distinguishing these bookings from leisure sales.

Phocuswright defines online travel as travel services paid for online by credit/debit cards, Internet banking, electronic wallet or other means. Travel that is researched online but booked offline using telephone numbers on provider websites is, wherever possible, excluded from online gross bookings figures. 

References to the "travel market" indicate the total travel market, and "traditional travel agencies" refers principally to offline travel agencies. "Online penetration" denotes the percentage of travel purchases made
online, and "Internet penetration" denotes the percentage of people with Internet access.

Phocuswright built its estimates and forecasts from interviews with more than 100 travel executives across the Asia Pacific (APAC) region regarding their companies' Internet sales, marketing and technology investments,
challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts and reviews public filings of listed companies, government statistics and data from select third-party

US $995 
CA $1,289 • £712 • €804
FREE for Open Access, Global and Asia Pacific Subscribers
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