Asia Pacific Online Travel Overview Sixth Edition

Asia Pacific Online Travel Overview Sixth Edition Published October 2013 Analysts: Chetan Kapoor, Charlie Li, Haruo Ushiba, Deepak Jain, Douglas Quinby, Maggie Rauch


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After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. And as online travel gains slow in the U.S. and Europe, the dynamic, high-growth travel markets of the Asia Pacific region are a key driver for global online travel growth. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia.

Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. The report analyzes competitive dynamics throughout the region, with insight into gross bookings and growth rates in Australia-New Zealand, China, India, Japan, Southeast Asia and Northeast Asia. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.

Topics include:

  • Sizing and forecasts of the total travel market and online leisure and unmanaged business travel bookings for 2011-2015
  • Segmentation for major APAC markets: Australia-New Zealand, China, India and Japan, plus Northeast and Southeast Asia regions
  • Mobile travel gross bookings in China, India and Japan for 2012-2015
  • Comparison of supplier-branded websites and online travel agencies, including key players, bookings and projected growth rates through 2015
  • Analysis of key travel segments (air, hotel, rail and car)
  • Examination of the online travel agency landscape – local versus global players and strategic developments
  • Review of social media and mobile trends affecting travel distribution
Purchase Phocuswright's Asia Pacific Online Travel Overview Sixth Edition to anticipate and capitalize on growth dynamics throughout the APAC region.

  • Overview
    • Introduction
    • The King Is Dead, Long Live the King!
  • Key Findings
    • Online Travel Market
    • Mobile Travel Market
  • APAC Travel Market:
  • The Dollar Spoils, but China Steals the Show
    • Segment Overview
  • Online Travel Overview: Breaking Barriers
  • APAC Online Travel Market by Segment
  • OTAs vs. Supplier Websites
  • The Mobile Momentum
  • Online Travel Agencies:
    • Key Findings
    • Introduction
      • Channel Overview:
      • OTA Segment Analysis
      • OTA Country Analysis
      • APAC Public OTAs at a Glance
      • Trends and Developments
  • Airlines: Flights of Contrast
    • Key Findings
    • Introduction
      • China Leads, But Indonesia is the Wild Card
      • Full Service vs. Low-Cost Carriers
      • Online Growth Continues to Soar
      • Suppliers Dominate, but OTAs Stay Relevant
    • Mobile Air Bookings: Small but Ascendant
  • Hotels: Opportunities – and Obstacles – Aplenty
    • Key Findings
    • Introduction
    • Growing Through The Headwinds
    • Online Hotel Bookings: Coming of Age
    • OTAs Rule Hotel Bookings Online
    • Trends and Developments
  • Australia and New Zealand: Suppliers Consolidate — and Lead
    • Key Findings
    • Introduction
    • Australia-New Zealand Travel Market: Back to Reality
    • Online Bookings Swell, but Overall Growth Slows
    • Suppliers Steal the Show Online
    • OTA Competition Intensifies
    • Mobile: The New Frontier
  • China: At the Top and Climbing
    • Key Findings
    • Introduction
    • Intermediaries: The Fight for the Middle Ground
    • Online Travel Agencies Slug It Out
    • The New Intermediaries: Metasearch and Shopping Malls
    • Segment Analysis: Taking the Battle Online
    • Airlines
      • Ancillary sales
      • GDS and connectivity
    • Lodging
    • Rail
    • Car Rental
    • Mobile, Social and Reviews
      • Mobile
    • Social Media and Online Reviews
  • India: Rail and Hotel Steal the Spotlight
    • Key Findings
    • Introduction
    • India’s Travel Market: A Tale of Two Currencies
      • Airlines
    • Rail
    • Hotels
    • Car Rental
    • Online Travel: Onward and Upward
    • Supplier Sites Gaining Ground
    • OTAs Look Beyond Air
    • Mobile Gains Momentum
  • Japan: Battered but Still Growing
    • Key Findings
    • Introduction
    • Market Overview
    • Segment Analysis
    • Airlines: LCCs Shake It Up
    • Lodging: Looking for an Opening
    • Rail and Car Rental
    • Travel Agents and Tour Operators
    • OTAs
    • Hotels Depend on OTAs as Airlines Fly Solo
    • Rail and Car Rental
    • OTAs: Locals Lead as Globals Pursue
    • Technology: Rich High-Tech Environment With Room for Growth
    • Search, Metasearch and Social

Asia Pacific Online Travel Overview Sixth Edition presents market sizing and projections for the region's total and online leisure and unmanaged business travel markets from 2011-2015. The total travel market reflects the aggregate gross travel bookings of Asia Pacific-based travel suppliers, including airlines, hotels, car rental companies and railways, as well as online travel agencies operating in the region.

Figures for 2011-2012 are based on actual company results, with select projections for 2012. Market sizes for 2013-2015 are projections. Estimates and projections are for gross bookings – the retail value of travel sold after cancellations. Figures for airlines are based on flown passenger revenue, and may include ancillary services revenue where it is reported by airlines as passenger revenue. Hotel figures are based on room revenue. Figures for car rental are based on rental revenue. Figures for rail are based on passenger ticket revenue. All figures have been adjusted to reflect the calendar year and may differ from actual data reported by companies. Totals may not always equal 100% due to rounding.

This report covers 13 APAC countries: Australia, China, Hong Kong, India, Indonesia, Japan, Macau, Malaysia, New Zealand, Singapore, South Korea, Taiwan and Thailand. The five markets with the largest share – China, India, Japan, Australia and New Zealand (the latter two are combined into a common market) – are addressed in separate sections. The remaining eight markets are treated in aggregate as Northeast Asia (Hong Kong, Macau, South Korea and Taiwan) and Southeast Asia (Indonesia, Malaysia, Singapore and Thailand). Supplier revenue is attributed to the market where the company is based or headquartered. For example, 100% of Singapore Airlines' passenger revenue is attributed to Singapore. The total market size for each country includes sales of foreign travel suppliers transacted via local online travel agencies.

Both leisure and unmanaged business travel services are included in online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged business travel. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have travel policies dictating channel, type of travel, supplier, or fare/rate uses. Corporate online booking systems such as Sabre GetThere are excluded from this analysis. This report does include corporate travel bookings in total travel market figures and in total revenue for each segment.

Phocuswright defines online travel as travel services that are paid for online. Travel that is researched online but booked offline using telephone numbers provided on the websites is, wherever possible, excluded from online gross bookings figures. Phocuswright has made estimates for the percentage of offline (call center) bookings for OTAs in China. These bookings are excluded from total online sizing.

Asia Pacific Online Travel Overview Sixth Edition also includes mobile travel market sizing for 2012 and projections for 2013 to 2015. Sales from both the mobile web (smartphones and tablets) and applications are included in mobile gross bookings; mobile gross bookings are a subset of total online gross bookings.

Phocuswright built its estimates and forecasts from interviews with more than 75 travel executives across the Asia Pacific region regarding their companies' Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier websites and OTAs. Phocuswright also considers historical growth and economic trends when developing its forecasts, and reviews public filings of listed companies, government statistics, and data from select third-party sources.

Market sizing for various countries is presented in respective local currencies and in U.S. dollars (US$). Local currencies are converted at the average rate for the period they represent. References to the "travel market" are understood to cover the total travel market, and "traditional travel agencies" refers to principally offline travel agencies. "Online penetration" denotes the percentage of people shopping and buying travel online, while "Internet penetration" denotes the percentage of people with Internet access.

US $1,795 
CA $2,364 • £1,401 • €1,625
FREE for Open Access Subscribers
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