Research Topics
Distribution and Marketing
Latest on Distribution and Marketing
Gain a competitive advantage with Phocuswright's vast library of research on the travel distribution landscape. Our market sizing, forecasting and expertise on intermediaries is the industry standard. Phocuswright's research is the most credible source for accurate, thorough data and projections over the next several years.

ReportSpain Online Travel Overview 2019
Published: December 2019
The travel industry is the engine of the Spanish economy, and represents the largest sector in the...
Report

ArticleThe Future Travel Shopping Storefront
Published: December 2019
Initially overlooked in the excitement of NDC is the user interface. Shopping is the first engagement...
Article

ReportItaly Online Travel 2019: By the Numbers
Published: December 2019
Led by Italy’s expansive network of traditional travel agents, offline distribution was projected to...
Report

ReportItaly Online Travel Overview 2019
Published: December 2019
Italy’s travel market is on a strong upward trajectory, and the country remains one of the world’s top...
Report

ReportScandinavia Online Travel Overview 2019
Published: December 2019
Though relatively small in terms of total gross bookings compared to other European countries, the...
Report

ReportScandinavia Online Travel 2019: By the Numbers
Published: December 2019
Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to...
Report
(1)(2)(1)/report_France-Online-Travel-2019-By-the-Numbers.jpg)
ReportFrance Online Travel 2019: By the Numbers
Published: November 2019
The recent collapse of Thomas Cook and some challenging socioeconomic conditions have contributed to...
Report
(1)(2)(1)/report_France-Online-Travel-Overview-2019.jpg)
ReportFrance Online Travel Overview 2019
Published: November 2019
While the French travel market is relatively fragmented, most segments are dominated by a large...
Report

ArticleAlong Came a Standard: Air Travel Distribution Redefined
Published: November 2019
Every once in a while, the earth, moon and stars align and a new standard is created without fanfare,...
Article
(1)(1)/report_Germany-Online-Travel-2019-Key-Developments.jpg)
ReportGermany Online Travel 2019: Key Developments
Published: November 2019
German airlines are facing key challenges on multiple fronts, including competition from foreign...
Report