The competitive travel marketplace and high costs of traveler acquisition are strong motivation for travel companies to keep existing customers coming back for more. Loyalty programs seek to do just that, offering perks and points to returning travelers. But are travel companies’ loyalty efforts paying off? Part of the U.S. Consumer Travel Report Ninth Edition series, this Spotlight looks at U.S. travelers’ participation and status in loyalty programs, including their reasons for joining, multiple memberships, point/mileage redemption and more.
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