U.S. Leisure Traveler: Loyalty
The competitive travel marketplace and high costs of traveler acquisition are strong motivation for travel companies to keep existing customers coming back for more. Loyalty programs seek to do just that, offering perks and points to returning travelers. But are travel companies’ loyalty efforts paying off? Part of the U.S. Consumer Travel Report Ninth Edition series, this Spotlight looks at U.S. travelers’ participation and status in loyalty programs, including their reasons for joining, multiple memberships, point/mileage redemption and more.
Also in this series:
- U.S. Leisure Travel: Core Consumer Metrics ($495)
- U.S. Leisure Travel: Inspiration and Destinations ($495)
- U.S. Leisure Travel: Shopping and Booking ($495)
- Travel Product Consumption ($495)
- Upscale Hotel Guests and High Income Travelers: Who Are They? ($495)
- No-Vacation Nation: Understanding Americans Who Don’t Travel for Leisure ($495)
Click here to purchase the entire U.S. Consumer Travel Report Ninth Edition series at a special, bundled price.
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