Analyst Ralph Merten

Ralph Merten

Senior Market Analyst, EuropeRalph Merten

Duesseldorf Germany

Mr. Merten has authored and contributed to a range of Phocuswright reports and other research centered on the European travel industry. He has helped shape Phocuswright's European research, in particular the Europe Online Travel Overview, where he oversees market sizing and coordinates Phocuswright's European analyst team. Since 2007, he has written various spotlights dealing with European online travel agencies, tour operators, airlines and car rentals. Ralph has also managed numerous custom research projects focusing on travel technology and marketing strategy. He is executive vice president at h2c GmbH, a professional service provider for the hospitality industry, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.

Areas of Research
Ralph is well versed in the trends that shape the European travel marketplace. His knowledge of the region's many markets enables him to research and analyze each country's unique opportunities and challenges, while appreciating Europe's interconnectivity with the global travel industry.

Travel Research From Ralph Merten

Europe Travel Market Report 2023-2027

Europe Travel Market Report 2023-2027

Category: Market Overview & Sizing Published: May 2024 Analysts: Ralph Merten, Cathy Walsh, Dirk Rogl, Fabian Gonzalez, Karen Burka, Peter O'Connor, Stanislas Feminier US $2,495

Travel demand remained strong as ever for the European market in 2023. Achieving an impressive 20% year-over-year growth, the market surpassed 2019 gross bookings. However, persistent inflation and...

Germany Travel Market Report 2023-2027

Germany Travel Market Report 2023-2027

Category: Market Overview & Sizing Published: April 2024 Analysts: Ralph Merten, Cathy Walsh US $795

Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in gross bookings reaching €68 billion, signaling a full recovery to pre-pandemic levels. Online...

Scandinavia Travel Market Report 2023-2027

Scandinavia Travel Market Report 2023-2027

Category: Market Overview & Sizing Published: March 2024 Analysts: Ralph Merten, Cathy Walsh US $795

In 2023, the Scandinavian travel industry exhibited recovery with overall gross bookings growing by 16% year over year, highlighting travelers' renewed enthusiasm and a rebound in air capacity. The...

Europe Travel Market Report 2022-2026

Europe Travel Market Report 2022-2026

Category: Market Overview & Sizing Published: June 2023 Analysts: Ralph Merten, Cathy Walsh US $2,495

The European travel market is still facing headwinds in its post-COVID recovery. Featuring nearly 69% year-over-year growth in 2022, the market nevertheless still came up short of 2019 totals....

Germany Travel Market Report 2022-2026

Germany Travel Market Report 2022-2026

Category: Market Overview & Sizing Published: April 2023 Analysts: Ralph Merten, Cathy Walsh US $795

It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While 2022 featured 85% year-over-year growth and the elimination of travel restrictions, Germans felt...

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