Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market.
A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China.
U.S. Online Travel Agencies: Consolidation, Cross-Shopping and Channel Shift
Category: Market Overview & Sizing Published: January 2016 Analysts: Michael Coletta, Maggie Rauch US $1,250The OTA arms race continued to heat up in 2015 as Expedia moved ahead with acquisitions of Travelocity, Orbitz and HomeAway (planned to close 1Q16). Stronger efforts to sell direct by suppliers dampened...
U.S. Hotel & Lodging: Intermediaries Rise Again
Category: Market Overview & Sizing Published: January 2016 Analysts: Lorraine Sileo, Maggie Rauch US $1,250The U.S. hotel and lodging sector continues to grow faster than the travel market as a whole. Room revenues were projected to jump 8% in 2015, and show no signs of slowing down. While online sales are...
U.S. Airlines: At Cruising Altitude
Category: Market Overview & Sizing Published: January 2016 Analysts: Maggie Rauch US $1,250Strong profitability has been dominating headlines in the U.S. aviation sector, which in 2014 had one of its most profitable years since the 1990s, and managed to carry that trend into 2015. But low...
U.S. Online Travel Overview Fifteenth Edition Market Sheet
Category: Market Overview & Sizing Published: January 2016 Analysts: Deepak Jain, Lorraine Sileo, Maggie RauchAs the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is strong for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies...
U.S. Online Travel Overview Fifteenth Edition
Category: Market Overview & Sizing Published: January 2016 Analysts: Maggie Rauch, Robert Cole, Michael Coletta, Lorraine Sileo US $2,495As the post-recession U.S. economy becomes steadier, travel has enjoyed the ride. While demand is high for all types of travel – domestic, inbound and outbound – the impact on the bottom line varies by...