Analyst Maggie Rauch

Maggie Rauch

Senior AnalystMaggie Rauch

New York, New York United States

Ms. Rauch first encountered Phocuswright at a conference at Beijing, two years into her five working in China, and officially joined the team shortly after returning to the U.S. in 2012. She's an expert in market sizing for APAC and the U.S., in addition to a wide range of topics. Maggie has also spoken at conferences from the U.S. to Hong Kong and Singapore. She speaks Mandarin and spends months each year re-immersing herself in the fast-changing Chinese market. 

A graduate of the magazine program at Northwestern University's Medill School of Journalism, Maggie's introduction to the travel business came over several years working as a travel trade editor in New York. Among her hobbies is coaching youth sports (basketball, swimming and water polo) both in Brooklyn and her second home in Southwest China. 

Travel Research From Maggie Rauch

The Role of the GDSs in How Today's Travel Agents Look and Book

The Role of the GDSs in How Today's Travel Agents Look and Book

Category: Technology Innovation Published: June 2012 Analysts: Maggie Rauch, Douglas Quinby US $450

Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has...

Travel's Daily Deal: Distribution Disruption or Flash in the Pan?

Travel's Daily Deal: Distribution Disruption or Flash in the Pan?

Category: Consumer Trends Published: April 2012 Analysts: Douglas Quinby, Maggie Rauch US $595

With competition in the travel flash sales space heating up, questions remain regarding the potential of the channel and its impact on the broader online travel space. This analysis examines the still...

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