An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
Landing the Perfect Ride: Innovation in Airport Ground Transportation
Category: Technology Innovation Published: July 2015 Analysts: Cathy WalshAirport ground transportation, which has historically been highly fragmented and localized, is among the few remaining parts of the travel experience that is largely excluded from the broader...
Search, Shop, Buy: The New Digital Funnel
Category: Social & Search Published: June 2015 Analysts: Cathy Walsh, Marcello Gasdia, Douglas Quinby US $1,295Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers...
The Mobile Travel Landscape 2015: A Multi-Region Report
Category: Mobile Published: June 2015 Analysts: Cathy Walsh US $795In 2015, 1.4 billion smartphones, 233 million tablets, and 75 million wearable devices will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is changing...
Indian Holiday and Packages Market: Now Empowered, Travelers Take Control
Category: Consumer Trends Published: June 2015 Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Deepak Jain, Douglas Quinby US $695Over the past decade, the Indian travel market has undergone a dramatic transformation. Travelers have grown confident with online shopping, as innovative web and mobile offerings keep the travel...
Travel Innovation: The State of Startups 2005-2014
Category: Technology Innovation Published: May 2015 Analysts: Chetan Kapoor, Cathy Walsh, Douglas Quinby, Maggie Rauch US $495Every year, hopeful entrepreneurs create hundreds of companies targeting online travel. Many startups launch. Some thrive, some fail. A handful achieve stratospheric success that permanently transforms...