Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

How (and Why) Mobile Messaging Will Transform Traveler Engagement

How (and Why) Mobile Messaging Will Transform Traveler Engagement

Category: Mobile Published: August 2015 Analysts: Cathy Walsh

On one level, mobile messaging apps simply provide an alternative to SMS text messaging that may not seem all that groundbreaking. Yet over the past several years, hundreds of millions of users have...

(Dis)Loyalty and the European Leisure Traveler

(Dis)Loyalty and the European Leisure Traveler

Category: Consumer Trends Published: August 2015 Analysts: Cathy Walsh, Marcello Gasdia US $695

Designed as a way to differentiate travel brands and build traveler allegiance, loyalty programs have become the norm for airlines and major hotel chains. However, changes in technology and consumer...

Landing the Perfect Ride: Innovation in Airport Ground Transportation

Landing the Perfect Ride: Innovation in Airport Ground Transportation

Category: Technology Innovation Published: July 2015 Analysts: Cathy Walsh

Airport ground transportation, which has historically been highly fragmented and localized, is among the few remaining parts of the travel experience that is largely excluded from the broader...

Search, Shop, Buy: The New Digital Funnel

Search, Shop, Buy: The New Digital Funnel

Category: Social & Search Published: June 2015 Analysts: Cathy Walsh, Marcello Gasdia, Douglas Quinby US $1,295

Over the past decade, the travel search, shop, buy process has grown increasingly complex. The rapid adoption of mobile devices and rise of social networking are changing the way that travelers...

The Mobile Travel Landscape 2015: A Multi-Region Report

The Mobile Travel Landscape 2015: A Multi-Region Report

Category: Mobile Published: June 2015 Analysts: Cathy Walsh US $795

In 2015, 1.4 billion smartphones, 233 million tablets, and 75 million wearable devices will be sold. And by 2020, worldwide smartphone subscriptions are projected to top 6.1 billion. Mobile is changing...

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