An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.
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Areas of Research
Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.
Social DMOs: The State of Social Media and Destination Marketing
Category: Social & Search Published: March 2015 Analysts: Cathy Walsh, John DiStefano, Bing Liu, Chetan Kapoor, Deepak Jain, Douglas Quinby US $299Social DMOs: The State of Social Media and Destination Marketing analyzes social media practices and perspectives among destination marketing organizations. The report also provides benchmarks for DMOs...
Air-Shopping Innovation: A View From the Cabin
Category: Consumer Trends Published: December 2014 Analysts: Cathy Walsh US $250Much of the discussion surrounding ancillary products (i.e., revenue-generating products beyond the air ticket itself) and new distribution capability has focused on conflicts among industry...
European Consumer Travel Report Fifth Edition
Category: Consumer Trends Published: November 2014 Analysts: Marcello Gasdia, Cathy Walsh US $1,495Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumerconfidence has proven remarkably resilient. The vast majority of travelers in major markets continue...
Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web
Category: Social & Search Published: July 2014 Analysts: Douglas Quinby, Cathy Walsh, Deepak Jain US $995With a dizzying array of online travel planning and booking options available to today’s travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile...
Travel Innovation: The State of Startups 2005-2013
Category: Technology Innovation Published: May 2014 Analysts: Cathy Walsh, Chetan Kapoor, Douglas Quinby, Maggie Rauch US $795Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry’s complexities and eager to bring innovation to the world’s largest industry. This Analysis tracks the...