Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

U.S. Cruise and Packaged Travel 2018

U.S. Cruise and Packaged Travel 2018

Category: Market Overview & Sizing Published: December 2018 Analysts: Michael Coletta, Mary Pat Sullivan, Cathy Walsh US $995

The cruise and packaged travel segments are entirely leisure-driven, and each remain heavily dependent on traditional travel agency distribution. In 2018, the cruise market is projected to grow more...

Spain Online Travel 2018: By the Numbers

Spain Online Travel 2018: By the Numbers

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh

Although travel is among the most popular products purchased online by Spanish internet users, the country’s online travel penetration lags the European average, and will not reach the 50% mark before...

Spain Online Travel 2018: Key Developments

Spain Online Travel 2018: Key Developments

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh

Spain’s travel industry faces some challenges, most notably in the hotel segment, where private rentals pose a threat to traditional accommodations and competing destinations pressure Spanish hotels to...

Spain Online Travel Overview 2018

Spain Online Travel Overview 2018

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh US $795

Tourism is a crucial element of the Spanish economy, and the travel industry currently employs nearly 15% of the nation’s workforce. The travel distribution model in Spain differs dramatically for...

Mobile Augmented Reality: Where’s the ROI?

Mobile Augmented Reality: Where’s the ROI?

Category: Technology Innovation Published: November 2018 Analysts: Cathy Walsh

Virtual reality (VR) may capture the imagination – and the headlines -- but for travel companies, augmented reality (AR) is where it’s at. While VR creates a fully immersive experience that can...

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