The South Korean Digital Traveler

The South Korean Digital Traveler Published July 2018 Analysts: Mark Blutstein, Cathy Walsh

 

FREE for Open Access, Global and Asia Pacific Subscribers
Subscribe
Research Type:
Format:
HTML & PDF
Pages:
41
Figures:
35

Although South Korea accounts for just 4% of both the total and online travel markets in the Asia Pacific region, gross bookings are climbing and the country is home to a population of mobile-savvy leisure travelers. Despite uneven economic gains, there are indications of pent-up travel demand, particularly among younger travelers.

Commissioned by Google, this report provides a detailed profile of the South Korean leisure traveler. Topics covered include:

  • General purchasing trends
  • Trip drivers and motivations
  • Online shopping and booking behaviors
  • Attitudes toward personalization and digital travel assistants

  • Introduction
    • Research Highlights
  • Methodology
  • General Purchasing Behavior
  • Travel Inspiration
  • General Travel Planning
  • Mobile Planning
  • Personalization and Digital Assistance
  • Demographics
FREE for Open Access, Global and Asia Pacific Subscribers
Subscribe