Analyst Cathy Walsh

Cathy Walsh

Senior Research AnalystCathy Walsh

Raleigh, North Carolina United States

An eight-year Phocuswright veteran, Ms. Walsh contributes to a range of research efforts as author and editor, with recent publications including In-Destination Events, Attractions & Activities: Europe, U.S. Mobile Travel Report: Market Sizing and Consumer Trends, and U.S. Online Travel Traffic Report. Cathy joined Phocuswright in 2005 to launch The Phocuswright Research Subscription: Technology Edition (now The Innovation Edition). Formerly director, communications, Cathy continues to create marketing content to promote Phocuswright research and events. Cathy gained travel industry expertise as editor of the trade newsletter Travel Distribution Report, where she produced news and analysis on travel distribution and technology. She is a cum laude graduate of The University of North Carolina at Chapel Hill and received a M.A. in English from North Carolina State University, where her research focused on technology and culture.

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Areas of Research

Cathy's areas of expertise include online consumer technology, social networks, marketing and distribution strategy, and Internet trends, with a particular focus on emerging technologies.

 

Travel Research From Cathy Walsh

The Mobile Travel Landscape: A Multi-Region Spotlight

Category: Mobile Published: April 2014 Analysts: Cathy Walsh US $650

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile...

When They Get There: Activities, Attractions, Events and Tours in Europe

When They Get There: Activities, Attractions, Events and Tours in Europe

Category: Destination & Activities Marketing Published: March 2014 Analysts: Cathy Walsh, Douglas Quinby US $1,195

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get...

Social Commerce: The Journey and the Destination

Social Commerce: The Journey and the Destination

Category: Social & Search Published: February 2014 Analysts: Cathy Walsh US $350

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the...

Using Google Glass and Other Technologies to Put Your Destination on the Map

Using Google Glass and Other Technologies to Put Your Destination on the Map

Category: Technology Innovation Published: December 2013 Analysts: Cathy Walsh US $250

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an...

The Mobile Travel Experience: Pitfalls and Possibilities

The Mobile Travel Experience: Pitfalls and Possibilities

Category: Mobile Published: April 2013 Analysts: Cathy Walsh US $250

The quality and functionality of mobile websites and applications within the travel, tourism and hospitality industry have shown marked improvement in the past several years. Yet at the same time,...

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