Pan-Asia Pacific Online Travel Traffic Trends Report

Summary

Asia Pacific is home to some of the world's fastest-growing online travel markets – and much of the region's online opportunity is yet to be tapped. Traffic to travel websites is increasing across APAC, but the role of travel within the broader ecommerce landscape – and the popularity of different types of travel websites – varies widely across markets. Phocuswright partnered with global digital intelligence provider comScore to track online growth and competitive dynamics within key APAC travel markets.

Phocuswright's Pan-Asia Pacific Online Travel Traffic Trends Report measures and analyzes web traffic within the travel category across nine APAC markets – Australia, China, India, Indonesia, Japan, Malaysia, the Philippines, South Korea and Thailand. The report analyzes key metrics to highlight online traffic patterns, illuminate sector-specific trends and track travel subcategories within the APAC online travel market.

Topics include:

• Travel category traffic by market (4Q12 vs. 4Q11)
• Internet user demographics by market
• The varying role of search engines and social media
• OTA versus supplier traffic and competitive dynamics
• Top APAC websites within the OTA, hotel and airline categories, with comparisons by market
• Analysis of key transactional websites in Australia, China and Japan

Purchase Phocuswright's Pan-Asia Pacific Online Travel Traffic Trends Report to understand online travel traffic growth trends and competitive dynamics across APAC's key markets.

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