Research Topics Region: North America

U.S. and Canada Research

Explore Phocuswright's latest research on the U.S. and Canada including market overview and sizing, destinations, technology, and consumer trends.

    Conversational Interfaces: History, Evolution and Impact on Hospitality
    ArticleConversational Interfaces: History, Evolution and Impact on Hospitality
    Published: March 2017
    As we will describe in this report, conversational interfaces are an example of AI-first technology....
    Article
    U.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    ReportU.S. Accommodation: Clickstream & Conversion 2014-2016 (Series)
    Published: March 2017
    The U.S. online accommodations marketplace is a crowded category, with a wide range of travel...
    Report
    Referral Trends in Online Accommodation: Google’s in Charge
    ArticleReferral Trends in Online Accommodation: Google’s in Charge
    Published: March 2017
    For travel players competing for accommodations shoppers, the battle for website visitors often begins...
    Article
    The Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    ArticleThe Battle for Lifetime Value: Customer Loyalty in Online Accommodation
    Published: March 2017
    Given the rising costs of customer acquisition, repeat visitors are more valuable than ever. While...
    Article
    Online Accommodation Brand Analysis: Traffic & Conversion
    ArticleOnline Accommodation Brand Analysis: Traffic & Conversion
    Published: March 2017
    While the travel industry pays close attention to channel differences and competitive dynamics,...
    Article
    Metasearch: Hotel Path Traffic
    ArticleMetasearch: Hotel Path Traffic
    Published: March 2017
    Hotels seeking an alternative to OTAs – and the OTAs themselves – have embraced metasearch as part of...
    Article
    U.S. Mobile Shopping and Booking
    ArticleU.S. Mobile Shopping and Booking
    Published: March 2017
    Millennials and mobile have charmed travel marketers. The two practically go hand in hand, and their...
    Article
    Private Accommodation: Traffic & Conversion
    ArticlePrivate Accommodation: Traffic & Conversion
    Published: March 2017
    Private accommodation has exploded over the past few years, bringing alternative lodging options into...
    Article
    Hotel Suppliers: Traffic & Conversion
    ArticleHotel Suppliers: Traffic & Conversion
    Published: February 2017
    In an effort to regain some market share from leading OTAs, major hotel brands have introduced...
    Article
    Phocuswright Conference: 2016 Innovation Platform Roundup
    ArticlePhocuswright Conference: 2016 Innovation Platform Roundup
    Published: February 2017
    Since 2008, The Phocuswright Conference has provided a platform for a select group of travel startups...
    Article
Page 9 of 10