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Wednesday, November 19
10:35 AM - 10:45 AM PST
Phocuswright Research: Loyalty - Back to the Roots
Madeline, List, Manager, Research & Special Projects, PhocuswrightAccess featured & related research:
Beyond Points: Rethinking Loyalty and Brand Consistency in Travel
2:00 PM - 2:10 PM PST
Phocuswright Research: What Can Travel Learn From AI-Native Startups?
Mike Coletta, Senior Manager, Research and InnovationAccess featured & related research:
The AI-Native Edge: Travel Startups 2025
Phocuswright's Travel Innovation and Technology Trends 2025
Travel Startups Interactive Database
Thursday, November 20
10:35 AM - 10:50 AM PST
Phocuswright Research: Payments to Priorities - The U.S. Traveler Mindset in 2025
Alicia Schmid, Director, Research, PhocuswrightAccess the featured research:
U.S. Consumer Travel Report 2025
Travel in Uncertain Times: U.S. Consumer Travel 2025
Recent Research
Additional Reports
Chat, Plan, Book: GenAI Goes Mainstream
Is generative AI mainstream among U.S. and European travelers? About one in three now use the technology to plan or enhance their trips. While adoption in Europe trails due to regulatory headwinds, usage is rising steadily across all markets. Satisfaction is high, trust is mixed, and expectations are growing—especially among younger travelers—who are increasingly open to AI-powered booking and real-time travel support. As GenAI capabilities converge with tools like digital identity wallets and embedded commerce, travel planning is poised for its biggest shift in decades.
Phocuswright’s Chat, Plan, Book: GenAI Goes Mainstream is part of a comprehensive consumer research study delving into the specifics of how U.S. and European travel consumers employ technology in their travel journey, spanning everything from inspiration gathering to the in-destination experience.
U.S. and Europe Consumer Travel Reports 2025: Destination by Departure
Where are U.S. and Europe travelers headed on their leisure trips? Notable regional and generational differences in destination preferences, as many travelers carefully weigh their plans in the current environment. Destination selection is heavily influenced by digital tools, especially among younger travelers, with general search engines and OTAs playing a key role. While traditional motivators like scenery and relaxation remain strong, travelers increasingly seek personalized experiences based on budget and familiarity.
Based on comprehensive surveys of U.S., U.K., France and Germany consumers who traveled in 2024, this report compares travelers’ consumer trip-planning and purchasing behavior, specifically focusing on how they choose their destinations.
U.S. Travel Market Report 2025
New and improved, while still delivering key stats: Refreshed for 2025, this report series delivers market analysis, comprehensive sizing and projections for the U.S. travel market, along with detailed data and analysis of five key segments: airline, hotel & lodging, car rental, cruise and packaged travel. A standalone report dedicated to online travel agencies rounds out the coverage. Collectively, the series offers a detailed view of the segments, trends and distribution dynamics that are shaping the United States’ travel landscape in 2025 and beyond.
The U.S. Travel Market Report 2025 series includes all of the following reports:
- U.S. Travel Market Report 2025
- U.S. Airline Market Essentials 2025
- U.S. Car Rental Market Brief 2025
- U.S. Cruise Market Essentials 2025
- U.S. Hotel & Lodging Market Essentials 2025
- U.S. Online Travel Agency Market Essentials 2025
- U.S. Packaged Travel Market Brief 2025
- U.S. Travel Market Data Sheet 2025 (subscriber only)
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With a Phocuswright Open Access Research Subscription, your entire team gets unlimited access to the industry's most trusted travel research and data. Spot trends earlier, understand markets deeper, and make decisions that drive lasting impact.Gain instant access to the latest market sizing, consumer insights, and travel trends spanning 38+ global markets.
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Curious about what’s next? Browse our List of Upcoming Publications and Upcoming Special Projects.
Questions? Email [email protected]
Travel Forward: Data, Insights and Trends for 2026
