Apart from the advent of the Internet itself, no phenomenon has both captivated and terrified travel executives as has the rise of mobile. Its impact continues to evolve – but the implications are profound.
The U.S. Mobile Traveler in 2017 provides travel companies and marketers with a comprehensive view of who these travelers are, how they travel, how they affect the industry and what brands they love. This research, part of the U.S. Traveler Technology Survey series, provides insight into traveler trends, how they shop and book on their mobile devices, how mobile affects them in-trip, in-destination and their payments.