State of Startups Spotlight: Ground Transportation in Travel

Summary

While air and hotel account for more than 80% of global travel gross bookings, ground transportation has quickly emerged as one of travel’s hottest segments. Surging investor interest in taxi- and ride-hailing services has propelled ground well ahead of other segments. This report examines the ground transportation category, covering all startups in car rental, bus, mobile ride-hailing, prearranged car services and shuttles, including both peer-to-peer models and professional services. Coverage includes overall segment funding, key trends around business models, regional variations, booking and payments, and more.