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In just a few years, the term the Internet of Things, IoT for short, has evolved from a narrow term used by futurists to describe a utopian vison of a connected world, to today’s reality, where millions of smart devices are connected to the Internet. The beauty of IoT goes beyond individual smart devices, as the sum of its parts delivers the ultimate value to the consumer by simplifying and automating tasks. These range from managing your home’s energy consumption to automatically ordering milk, when your smart refrigerator detects a need to replenish your supply. For the travel industry, the impact of IoT is beginning to be felt at the airport, on the cruise ship, at the hotel, and in the traveler’s destination. This article updates the current state of IoT, providing examples of pilots and implementations all designed to simplify and personalize the travel experience.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
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Technology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are instantly available across multiple devices by subscription. Digital assistants answer questions and execute commands. As consumer reliance on technology increases, expectations while traveling will inevitably grow.A combination of these new direct and indirect needs will permanently change the hotel guest experience. Hotel design will become more focused on satisfying various guest personas demanding the technological conveniences of home and office while traveling.Analyst: Robert ColeTopic: Technology InnovationSegment: Hotels & LodgingResearch Type: Report
In spite of some early-stage funding contraction, the travel startup ecosystem is alive and well. This article explores the state of innovation in travel and highlights the top trends and developments, based on the innovators who participated in Phocuswright’s Innovation Platform events in 2018. Presenters are grouped into categories based on area of focus, and key trends are summarized.Analyst: Michael ColettaTopic: Technology InnovationResearch Type: Report
Have you used your smartwatch to board your flight? How about using your wearable to unlock your hotel room door? The answer most likely is no. The hype around wearables was at its peak when I wrote my last article Wearables: Their Time Has Come in June 2015. Over the last 18 months reality has set in and a clearer picture has emerged of the role wearables are playing in our life today and how they fit in the travel experience in the immediate and mid-term future. This article takes another look at the subject of wearables and readjusts our expectations.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
Each year, Phocuswright publishes its pick of the top business and technology trends that will shape the future of travel distribution. This Spotlight presents still-developing trends are most likely to have widespread, near-term impact across the travel industry, including artificial intelligence, predictive analytics and more.Analyst: Bob OffuttTopic: Technology InnovationSegments: Air, Hotels & LodgingResearch Type: Report
The Internet of Things (IOT) has been touted as a major travel game-changing innovation to watch. However, it remains unclear how this new technology can contribute to customer service and value creation through service innovation within travel and hospitality. This article outlines how travel-related companies can think creatively about how IoT devices can be integrated into the customer experience in ways that can truly transform the industry.Analyst: Gabriele PiccoliTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
Since 2008, The Phocuswright Conference has provided a platform for a select group of travel startups and industry visionaries to promote their ideas globally, and gain new partners, customers and suppliers in the process. Collectively they have received more than $2.1 billion in funding and acquisitions (excluding IPOs). This Spotlight examines all the innovators who participated in the Battleground, Summit and Launch events at the 2016 Phocuswright Conference, assigning them to one core category, and summarizing their innovation as well as the feedback each received from a panel of industry veterans.Analyst: Michael ColettaTopic: Technology InnovationRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report