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After years of rapidly rising adoption, mobile has become nearly ubiquitous for travelers. Mobile plays a role in every phase of trip life cycle, but data around the app landscape has been elusive. This report – in partnership with Apptopia – takes an in-depth look at the lay of the travel app land, analyzing more than 100 apps across the travel ecosystem. Topics covered include:Top travel apps by downloads and monthly active usersDynamics across the Android and iOS platformsCompetitive analysis within and across travel segments: hotels, airlines, intermediaries and car rental/ground transportationTop apps across different segmentsMobile is poised to become the primary traveler touchpoint for travel brands. Purchase this report now to keep in step with this increasingly critical piece of the online travel puzzle.Analysts: Coney Dongre, Douglas QuinbyTopics: Mobile, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel AgenciesResearch Type: Report
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Though relatively small in terms of total gross bookings compared to other European countries, the Scandinavian travel market is a leader in online adoption and digital transformation. In 2019, overall online travel penetration for the three Scandinavian nations – Denmark, Norway and Sweden – was projected at 62%, among the highest rates in all of Western Europe. The total market continues to grow as well, boosted by the region’s reputation as a safe destination and the ease of travel between the three countries. This report provides an overview of the Scandinavian travel market, including key characteristics, market structure and major players in each segment. Analysts: Marty Kostmann, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: EuropeResearch Type: Report
Augmented reality (AR), virtual reality (VR) and the full spectrum of technologies that combine real and virtual worlds create intriguing possibilities for travel, tourism and hospitality. Over the last half decade, companies within and outside of travel have experimented with virtual objects and immersive experiences. The hardware and methods for delivering these experiences continue to develop, but a range of indicators suggest we are nearing an inflection point. While AR and VR largely have been treated as novelties to date, changes are coming that will put these technologies at the core of web development. Analyst: Cathy WalshResearch Type: Article
Indoor mapping technology has rapidly evolved over the last several years, and airports are some of the prime beneficiaries. Deployments from FRA to SFO have seen successful results, with impressive revenue, efficiency and customer satisfaction metrics. While GPS will continue to direct travelers to the airport, indoor mapping is enabling seamless continued navigation within the facility from parking to gate. Consumer demand is strong among seasoned and infrequent travelers alike.Analyst: T. HansonTopic: Technology InnovationResearch Type: Article
Scandinavia is on the leading edge of global digital transformation, and strong internet and smartphone adoption have given the region (Sweden, Denmark and Norway) one of the world’s highest online travel penetration rates. Still offline channels play a key role in the market, as some Scandinavian travelers still prefer the human touch when making travel arrangements, especially in the hotel, car rental and traditional airline segments. This report provides a top-level overview of the Scandinavian travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Voice is quickly going mainstream as an important human/computer interface, and the implications for travel planning, booking and servicing are profound. Voice has the potential to dramatically alter the search landscape and give more power to the companies that control the major platforms. This report highlights the state of voice in travel today – including travelers’ interest in and use of voice technology – and tests and compares the travel-related skills and actions currently available via a variety of voice-enabled devices and platforms.Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
Today’s mobile consumers demand instantaneous personalized information and service. They expect brands to deliver advice based on specific needs and engagement at every stage of the travel journey – from shopping, purchasing and experiencing to considering repeat business. Meeting these demands is the mobile challenge for brands.Analyst: Caryn SmithTopic: Technology InnovationResearch Type: Article
At The Phocuswright Conference from November 14-17, 2017, the Phocuswright Innovation Platform events featured presentations from 34 travel innovators: 24 in Summit (for startups and emerging companies) and 10 in Launch (for established companies), predominantly from the U.S., Europe, China and India. They presented on Center Stage to an audience of up to 1,600 conference attendees as well as a global audience through the live stream.Analyst: Michael ColettaTopic: Technology InnovationRegions: Asia Pacific, U.S. & CanadaResearch Type: Article
Since 2008, The Phocuswright Conference has provided a platform for a select group of travel startups and industry visionaries to promote their ideas globally, and gain new partners, customers and suppliers in the process. Collectively they have received more than $2.1 billion in funding and acquisitions (excluding IPOs). This Spotlight examines all the innovators who participated in the Battleground, Summit and Launch events at the 2016 Phocuswright Conference, assigning them to one core category, and summarizing their innovation as well as the feedback each received from a panel of industry veterans.Analyst: Michael ColettaTopic: Technology InnovationRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Article
Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. Phocuswright’s U.S. Online Travel Overview Sixteenth Edition provides comprehensive market sizing of the U.S. travel industry with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report analyzes trends in market share, technological innovation and consumer behavior that are influencing the marketplace, incorporating historical results and providing a five-year forecast. In addition, it includes detailed sizing and analysis of the U.S. online travel agency marketplace, as well as the air, hotel and lodging, and car rental segments.Analysts: Maggie Rauch, Alice Jong, Brandie Wright, Lorraine SileoTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, RailRegion: U.S. & CanadaResearch Type: Report