Douglas Quinby, senior vice president, research, kicked off Center Stage on Wednesday, Nov. 8, with a deep dive into the state of digital in travel and the key themes driving global travel, tourism, hospitality and innovation. Find out what’s hot, what’s hype, the size of the pie, and where you fit in. This extended data deck is now available exclusively to Phocuswright Research Subscribers and Conference Attendees.Analyst: Douglas QuinbyTopic: Technology InnovationResearch Type: Report
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Public online travel companies increasingly tried to be everything to everyone in the first half of 2017 (1H17), no longer satisfied with just sticking to the business of processing travel transactions or driving clicks. Eyes were on metasearch as newly public Trivago set off to pursue global ambitions, and Priceline’s Kayak gobbled up international players Momondo and Mundi. The biggest online travel agencies (OTAs) went full speed ahead integrating vacation rental options into their booking engines to keep their accommodation businesses competitive amidst private accommodations’ rising popularity. The online travel world remained resilient and optimistic as collective gross bookings by nine publicly reported companies rose.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesResearch Type: Report
Businesses spend a lot of money on marketing and advertising with the goal of driving sales, revenues, and profits. For a very long time, that meant focusing on ways to drive consumer attention to the product or services the business chose to promote. In the parlance of travel, this focus has been on the destination, not on the trip itself. Digital has, however, precipitated the altering of this thinking. With the de-centralization of how and where people buy, marketers have had to become more customer-centric, paying attention to customer segments, behaviors, expectations, and experiences. The assemblage of these new focal points is called the customer journey, and this report will more deeply explore — through the combination of travel-specific and generalized sources — the customer journey, its value to a business, and how customer journeys can also foster innovative thinking and execution for travel marketers.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
The business travel market is one of the most profitable segments in the travel ecosystem. Corporate or managed travel represents the largest spenders on travel in the world. As a discipline, travel management has matured as corporate travel managers drive cost savings through negotiation, compliance to policy and automation.Analyst: Norm RoseTopic: Technology InnovationSegments: Air, Hotels & LodgingResearch Type: Report
One of the most exciting developments in Artificial Intelligence is the emergence of machine learning. As the term implies, applications that use machine learning become smarter the more the application is used. Machine learning is at the heart of today’s search algorithms and self-driving automobile revolution as well as advanced spam and fraud detection. In the travel industry, machine learning is being deployed to improve user interfaces, analyze vast amounts of data and enable conversational commerce. This article will discuss the practical use of machine-learning techniques for travel applications, separating the hype from the true potential of this emerging technology.Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
View and/or download the presentation deck and audio recording of the December 13, 2016 webinar - sponsored by PayU - to learn how trends in demographics, technology adoption and payment systems are transforming emerging markets and driving growth in the $1.3 trillion global travel marketplace.Analyst: Lorraine SileoTopics: Mobile, Market Overview & SizingRegions: Asia Pacific, Europe, Latin America, Middle East & Africa, U.S. & CanadaResearch Type: Report
While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the activities on the ground that inspire travelers to go places. Travel activities, the aggregate of in-destination spend on tours, activities, attractions and events, is the third-largest travel segment and accounts for 10% of global travel revenue. This report explores the state of travel activities to assess the market landscape, the challenges ahead and the opportunities for distribution in the broader travel marketplace.Analysts: Alice Jong, Bing Liu, Douglas QuinbyTopics: Destination & Activities Marketing, Market Overview & SizingSegments: Air, Hotels & Lodging, Online Travel Agencies, Tours & PackagesResearch Type: Report
For travel players competing for accommodations shoppers, the battle for website visitors often begins on a third-party website. Search, metasearch, referrals and advertising all play a role in driving traveler traffic. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on referral share and trends for key segments and travel brands. Data includes desktop and mobile referrals in the hotel, OTA, private accommodation and metasearch categories.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Download the presentation deck and audio recording of the June 30, 2016 webinar - in partnership with Hostelworld Group and Hostelling International - to explore the five trends that are driving transformation across the global hostel marketplace, including an in-depth discussion with three leaders in the hotel industry.Analyst: Douglas QuinbyTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Asia Pacific is a growth engine of the global travel industry, and while much attention has been focused on the more populous China and India, Southeast Asia is emerging as a key area of focus for suppliers, OTAs, investors and startups. With a growing economy and a burgeoning middle class, the region is home to a growing population of young, tech-savvy consumers, eager to travel. Based on a comprehensive consumer research study, this report highlights traveler behaviors, attitudes and preferences in Thailand, Malaysia, Indonesia and Singapore. The publication identifies key trends across demographics, trip types and destinations, travel incidence and spend, online information sources, booking behaviors, and the usage of mobile devices and social networking in relation to travel.Analysts: Cathy Walsh, Bing Liu, Chetan Kapoor, Douglas Quinby, Maggie RauchTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesResearch Type: Report