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Although travel is among the most popular products purchased online by Spanish internet users, the country’s online travel penetration lags the European average, and will not reach the 50% mark before 2023. Still, online gross bookings are growing twice as fast as the overall Spanish travel market, with 4% annual gains projected through 2022. This report provides current data, charts and analysis on the Spanish travel market, with sizing and projections from 2016-2022.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
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Spain’s travel industry faces some challenges, most notably in the hotel segment, where private rentals pose a threat to traditional accommodations and competing destinations pressure Spanish hotels to work harder to attract travelers. Meanwhile, the country’s sole rail operator must contend with increased competition from low-cost airlines and the likely entry of other rail players into the market. This publication presents a high-level summary of the Spanish travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Tourism is a crucial element of the Spanish economy, and the travel industry currently employs nearly 15% of the nation’s workforce. The travel distribution model in Spain differs dramatically for different types of travel and travel products, and a substantial share of bookings are transacted offline. This report provides a top-level overview of the Spanish travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
An uptick in international arrivals and the gradual recovery of domestic demand is fueling growth in the Spanish leisure travel market, with online bookings outpacing the broader market. Still, high unemployment remains a drag on overall tourism recovery, while the Catalan separatist movement is creating some uncertainty in the market as well. This report presents findings on the Spanish leisure travel market, including sizing and projections from 2015-2021, analysis of key travel segments, distribution dynamics, major players, trends and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & Packages, Traditional Agencies & TMCsRegion: EuropeResearch Type: Report
Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the second-largest travel market overall and the largest online market by a wide margin. Despite ongoing political uncertainty, the country’s tourism industry has performed remarkably well over the past few years. This report provides a top-level overview of the U.K. travel market, including background, key characteristics, market structure and major players in each segment.Analysts: Dirk Rogl, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Ralph Merten, Benedikt Hofmeister, Linda SchmidtTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a cashless society bodes well for the region’s online travel market. Scandinavia’s three government-owned railways stand front and center in the travel market’s digital transformation, innovating around their digital services and Wi-Fi offerings. In the air segment, on the other hand, uncertainty surrounds Norwegian Air, which has been plagued by mounting debt and is a likely acquisition target for one or more larger carriers. This publication presents a high-level summary of the Scandinavian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen BurkaTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
For nearly two years, the Lufthansa Group was alone in Europe in its efforts to establish direct connect as a new standard in airline distribution. Finally, the New Distribution Capability (NDC) seems poised to become a real air distribution standard. This analysis focuses on the status of airline distribution in Europe and the outlook for airlines, OTAs, TMCs, corporations, GDSs and technology providers.Analyst: Dirk RoglTopic: Technology InnovationRegion: EuropeResearch Type: Report
Spain’s tourism industry is a bright spot in a country that is still recovering from economic recession. Gross bookings are projected to climb 7% in 2016, making Spain one of Europe’s fastest-growing travel markets. This report presents findings on the Spanish leisure and unmanaged business travel markets, with sizing and projections from 2014-2020. Additional coverage includes an overview of the broader European online travel landscape, as well as analysis of Spain’s key travel segments, distribution dynamics, market challenges and more.Analysts: Fabian Gonzalez, David Juman, Cathy WalshTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report
Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2015-2021. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.Analysts: David Juman, Friederike Winkowski, Linda SchmidtTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: EuropeResearch Type: Report