Airbnb’s success story is one of idealism, disruption and stratospheric growth, and if the company’s founders have their way, the story may just be getting started. Over the past decade, the company has expanded from a single air mattress on the floor of the founders’ apartment to 4 million private accommodation listings in over 191 countries worldwide – giving Airbnb more supply than the number of rooms for the top five hotel chains combined. The company has been profitable since mid-2016 and, as of March 2017, had a valuation of $31 billion.Analyst: Cathy WalshTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
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The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
It is no longer headline news that private accommodations are an integral part of the travel landscape. Airbnb, the sharing economy pioneer, has been around for nearly a decade, and scores of other home-sharing websites around the world are changing the way consumers think about where to stay. Now that renting is mainstream, all travel brands must understand the droves of travelers powering the rising home rental market. American and European renters stand out not only among themselves, but from the broader traveler population as well. Travel marketers in particular must pay close attention to the rise of rentals, as more and more of these coveted frequent travelers opt for a home over a hotel.Analysts: Brandie Wright, Mark BlutsteinTopic: Consumer TrendsSegment: Hotels & LodgingRegions: Europe, U.S. & CanadaResearch Type: Report
Online Rental Listings presents analysis of nearly 237,927 online rental listings in the five largest urban and vacation rental markets for private accommodation in the U.S. Phocuswright partnered with Transparent, a leading analytics firm for private accommodation, to gather listings data from three leading online rental marketplaces: Airbnb, HomeAway and Booking.com.The objective of this report is to size the largest urban and vacation rental markets, assess the state of urban and vacation rental markets, and understand key trends across the leading online rental marketplaces of Airbnb, Booking.com and HomeAway.Analysts: Coney Dongre, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Private accommodation has exploded over the past few years, bringing alternative lodging options into the mainstream. While both HomeAway and VRBO have been the historical leaders in this category, Airbnb has grabbed the most headlines recently – and has grown the fastest by far. This report, part of Phocuswright’s U.S. Accommodation: Clickstream & Conversion series, presents analysis of traffic trends for the U.S. online accommodation marketplace, with a focus on traffic and conversion for the leading private accommodation intermediaries. Data includes monthly unique visitors and conversion rates for both desktop and mobile websites.Analysts: Douglas Quinby, Cathy Walsh, Deepak JainTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
As a sharing economy pioneer, Airbnb built the business model, brand and technology that helped bring private accommodation rentals into the mainstream. It is essential for industry professionals to understand the droves of consumers that keep the wheels turning for a brand that has become one of the industry’s largest players. This report offers an unprecedented view of the Airbnb consumer – exploring who’s renting, why and how often. It also examines their experiences with hosts, satisfaction with the rental experience and much more.Analysts: Brandie Wright, Mark Blutstein, Marcello GasdiaTopic: Consumer TrendsSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In just five years, Europe’s private accommodation marketplace has witnessed explosive growth. Renting is common among European travelers, and a surge in bookings has fueled growth of online distribution platforms. At the same time, a new generation of owners and hosts are getting into the rental game. This report provides sizing and projections for Europe’s private accommodation landscape, and identifies the key players, trends and challenges that characterize the market.Analysts: Douglas Quinby, Mark Blutstein, David Juman, Bing Liu, Friederike Winkowski, Deepak JainTopics: Market Overview & Sizing, Consumer TrendsSegment: Hotels & LodgingRegion: EuropeResearch Type: Report
Long described as “alternative” lodging, the private accommodation segment is now mainstream. Services such as Airbnb, HomeAway and VRBO have transformed the marketplace; in 2015 nearly one in three U.S. travelers used private accommodation, and in 2016 private accommodation was projected to climb 11%, nearly twice as fast as the U.S. travel market. Based on surveys and interviews conducted with rental travelers, hosts and homeowners, property managers and executives in the vacation rental and private accommodation space, this report presents a detailed look at how this dynamic segment has evolved and where it is headed in the years to come.Analysts: Douglas Quinby, Mark Blutstein, Alice Jong, Bing Liu, Cathy Walsh, Deepak Jain, Maggie RauchTopics: Consumer Trends, Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
In 2015, the number of U.S. adults who traveled for leisure finally surpassed the pre-recession peak. Travelers are spending more on trips, and plan to travel longer, farther and more often in 2016. This report reveals key trends and metrics on U.S. consumer leisure travel behavior. Topics include: trip type, frequency and duration; the impact of smartphone shopping and booking; and the growing influence of alternative travel-related services such as Uber and Airbnb.Analysts: Marcello Gasdia, Mark Blutstein, Brandie WrightTopics: Consumer Trends, Mobile, Technology InnovationSegments: Air, Car Rental & Ground Transportation, Cruise, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
Private accommodation has undergone a remarkable transformation in the U.S. travel market over the past decade. Thanks in large part to services like HomeAway, Airbnb and leading online travel agencies such as Booking.com, the percentage of U.S. travelers who have rented a whole home or apartment has more than doubled within three years. This report tracks the rise of the U.S. private accommodations market, including: the behavior and attitudes of rental travelers versus non-renters; key differences between home rentals and hotels; and efforts to remove the remaining obstacles facing both rental travelers searching for a place to stay, and homeowners seeking to rent their homes.Analysts: Douglas Quinby, Marcello GasdiaTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report