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57 Results
ReportSocial Media Usage Approach in Travel
Published: June 2024
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Report
ReportF is for Funnel: Social Media and the Path to Travel Purchase
Published: August 2024
Phocuswright’s F Is for Funnel: Social Media and the Path to Travel Purchase is part of a...
Report
ReportScroll, Heart, Fly: Social Media’s Impact on Travel 2024
Published: June 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Report
ArticleThe Future of Social Media, Influencers and Social Commerce in Travel
Published: March 2023
A key goal of travel industry marketers is to build efficient, direct-to-consumer relationships by...
Article
ArticleUnder the Influence: Social Media’s Role in Trip Planning and Inspiration
Published: May 2023
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Article
ReportThe Creator Effect: Harnessing the Power of Collaboration in Travel
Published: September 2024
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
Report
ReportEurope Consumer Travel Report 2024: Major Markets Compared
Published: October 2024
This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
Report
ReportGermany Consumer Travel Report 2024
Published: June 2024
Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic...
Report
ReportFrance Consumer Travel Report 2024
Published: July 2024
The number of French travelers has reached a new high. Travel incidence also grew across all age...
Report
ReportChina Travel Market Report 2023-2027
Published: August 2024
This report provides comprehensive market sizing and projections for the China travel industry from...
Report
