The products and purchase habits that consumers will return to
- July 2020
- Phocuswright Research
The overall incidence of leisure travel increased among U.S. consumers in 2019, as a higher percentage of travelers took flights and opted to stay in short-term rentals compared to 2018. But travel product consumption will take a hit in 2020 according to Phocuswright‘s latest travel research report U.S. Consumer Travel 2020: Travel Product Consumption, as the impact of the coronavirus pandemic reverberates across all segments.
Here are the research highlights from the report:
- Prior to COVID-19, air travel incidence increased for a second year
- The share of travelers who stayed in a hotel dropped
- Rentals rise again
- Gen Z embraces bundles
- Younger travelers are not loyal
Part of the U.S. Consumer Travel Report 2020 series, this report highlights the products and purchase habits that consumers will return to as travel restrictions are eased and travelers feel fully comfortable resuming their earlier leisure travel behavior. You’ll get an in-depth analysis and data on travel product incidence for air, lodging and in-destination activities with a breakdown of incidence by demographics and more. Get the full report here.
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