Research Insights Dream, book, travel, repeat.

Dream, book, travel, repeat.

May 2019
Phocuswright Research

Dream, book, travel, repeat.

U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile devices mean that information is always at their fingertips, and travelers are eating it up. According to a new Phocuswright research graphic, Destination Selection Trends Among U.S. Travelers, a quarter of U.S. destination selectors say they actively research new trips at least once a month. Destinations and travel marketers need to consistently entice travelers to remain top of mind.

Here are some more highlights from the research:

  • U.S. travelers know where they want to go
    Two thirds of U.S. destination selectors had their last trip destination in mind when they were planning. Those who go international are a bit more open.
  • Repeat travel is common
    More than half of U.S. destination selectors went to a destination they had visited before.
  • Wanderlust brings in the new visitors
    A quarter of U.S. travelers who visited somewhere new for the first time took this trip for cultural enrichment.
  • When to get started?
    More than two-thirds of domestic travelers started booking at least a month before departure, and almost half of travelers who chose the destination are likely to spend only a week deciding.

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