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Latest Research Reports
ReportTravel Loyalty in 2026: What Consumers Want, What Brands Deliver
Published: January 2026
Drawing on a comprehensive survey of U.S. leisure travelers, this three-part research series examines...
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ReportBudgets, Barriers and the Race to Agentic AI
Published: January 2026
Based on a global survey of senior travel executives, this research examines where gen AI and agentic...
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ReportGetting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Published: January 2026
Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty...
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ReportU.S. Travel Agency Landscape 2025
Published: December 2025
U.S. Travel Agency Landscape 2025 is part of a joint research project with Phocuswright and Travel...
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ReportNortheast Asia Travel Market Essentials 2025
Published: December 2025
This publication provides access to critical, top-level takeaways of for the Northeast Asia travel...
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ReportPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Published: December 2025
Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is...
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ReportTravel Forward: Data, Insights and Trends for 2026
Published: December 2025
Phocuswright's Travel Forward: Data, Insights and Trends for 2026 provides broadscale insights into...
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ReportJapan Travel Market Essentials 2025
Published: November 2025
This publication provides access to critical, top-level takeaways of for the Japan travel market,...
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ReportSearch Slips, AI Surges: Travel’s New Front Door?
Published: November 2025
Phocuswright’s Search Slips, AI Surges: Travel’s New Front Door? is part of a comprehensive consumer...
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ReportBeyond Points: Rethinking Loyalty and Brand Consistency in Travel
Published: November 2025
Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a...
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